Brand and Marketing Manager
Job Description
Title: Brand and Marketing Manager
Company Name: StarkTree Group
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA), Bachelor of Business Studies (BBS)
∎ Skills Required: Ability to Work Under Pressure, Accountability, Adaptability, Analytical Skills, Good communication skills, Have good knowlede on using Microsoft Office
Experience Requirements:
∎ At least 3 year(s)
∎ The applicants should have experience in the following area(s):
Advertising & Promotion, Brand Manager, Brand Marketing, Brand Planning/ Development, Brand Promotion, Digital Marketing, Digital Media analytics, Market Intelligence
Job Responsibilities:
∎ Stay current on market trends and competitive activity
∎ Monitor market trends, research consumer markets and competitors' activities
∎ Ensure property is represented on all quality internet sites that have the potential of providing business with proper branding.
∎ Define and manage the brand communication strategy using a variety of media
∎ Translate brand elements into plans and go-to-market strategies
∎ Own the development and messaging of the brand narrative
∎ Develop strategic marketing plan for property, includes group, leisure and local efforts.
∎ Uses and interprets all reporting necessary for sound marketing and Branding recommendations.
∎ Review and provides analysis on all website and email campaign tracking, for corporate email campaign results and its sister concern property reports.
∎ Ensures consistent marketing message is communicated in all advertising and collateral efforts.
∎ Manage branding and marketing budget throughout year.
∎ Provide regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
∎ Track return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising
∎ Keep track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
∎ Ensure consistency in individual property's voice on all client touch points and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
∎ Act on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
∎ Works with media buyer to plan and execute advertising.
∎ Develop brochure and property collateral materials.
∎ Ensure that messaging and marketing activities are aligned with brand and company values.
∎ Align the company around the brand's direction, choices and tactics
Additional Requirements:
∎ Both males and females are allowed to apply
∎ Must be very fluent in English writing and communicating
∎ Creative
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Insurance, Gratuity
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other perks & benefits shall be provided in accordance with the company policy.
Application Deadline: 20 Jan 2021
Company Information:
∎ 21 Dec 2020
∎ StarkTree Group
∎ Address : 57 & 57 /A, Uday Tower,9th Floor Gulshan 1,Gulshan Avenue, 1212 Dhaka, Bangladesh
∎ Business : StarkTree Group, a private sector conglomerate, was founded in the year 2020. The group and its business units have been created with a view to providing innovative and out of the box solution to its clientele base.
With an aim to redefine the conventional practices in the Hotel & Resorts, Hospitality Management, Facilities Management, Food & Beverage, Logistics, e-Commerce, Traditional & Online Travel Agency and Trading sector, StarkTree Group is working resolutely with its adept workforce.
The objective of the group is not only to serve the Bangladeshi people with its innovative service offering but also to go global with its initiatives creating employment opportunities in numerous service sectors.
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 20th Jan 2021
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