Asst. Marketing Manager / Marketing Manager (Semen Sales)

Job Description

Title: Asst. Marketing Manager / Marketing Manager (Semen Sales)

Company Name: Lalteer Livestock Development (BD) Limited.

Vacancy: --

Age: At least 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies

• Bachelor/Honors
• Masters

• Bachelor’s or Master’s Degree in Marketing, Animal Husbandry, Veterinary Science, Agribusiness or related field.

• Digital marketing training or certification is an advantage.

• 4 to 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies

• Age At least 30 years

Additional Requirements & Preferences:

• Excellent communication skills in Bangla and English (oral & written).

• Proficiency in MS Word, MS Excel, PowerPoint, and data analysis software.

• Willingness to travel frequently across Bangladesh.

• Experience with video editing tools (CapCut, Premiere Pro, DaVinci Resolve, Filmora etc.).

• Familiarity with CRM tools and digital analytics platforms.

• Skills & Competencies: All the relevant skills to implement the mentioned responsibilities.

Experience:

• 4–5 years of experience in livestock marketing, AI programs, or semen sales industry.

• 2–3 years (minimum) hands-on experience in digital content creation (especially YouTube).

• Proven track record of field marketing, dealer management and farmer engagement preferred.

Lal Teer Livestock Development (Bangladesh) Limited a concern of Multimode Group is the first Bangladeshi Research and Development (R & D) based "Livestock Breeding Company" in the private sector. From the very inception LTLD has been working for the improvement of Buffalo and Cattle breed throughout the country. Our R&D includes genetic farm (breeding farm), bull stations, fodder bank and modern semen processing laboratory, as well as improvement of feed, animal health and management technique for smallholder animal farmers including women entrepreneurs. The Bull Station is fully equipped with live bull management and semen production and distribution of frozen semen of dairy, beef cattle and buffaloes which is quality certified by ISO (ISO 9001:2015).

Applications are invited from the suitable candidates against the following post for Head office, Dhaka:

Job Location: Farm office & Head office (Both place).

Job Context

The Marketing Manager will lead all marketing activities for bovine and buffalo semen sales across Bangladesh. This role combines field-level marketing and dealer engagement with strong digital marketing leadership — especially Facebook and YouTube content production. The person will develop and execute integrated marketing plans to drive demand, expand market share, strengthen brand positioning, and support nationwide sales operations through coordinated physical and digital campaigns.

Job Responsibilities:

A .Traditional (Physical) Marketing Responsibilities:

Market Development, Sales demand Creation & Support

• Develop Yearly/ Monthly Marketing Plan and conduct different type of campaign

• Develop and implement marketing strategies to increase semen sales among farmers, AI technicians, dairy owners, and livestock entrepreneurs.

• Participation on Monthly Regional Meeting and R&D Farm meeting

• Identify new geographic markets and support field teams in expansion activities.

• Conduct market analysis on breed demand, semen performance trends, competitor pricing, and market shifts.

• Strengthening relationship with AISP’s for improving farmers adaption for genetic improvement, awareness to increase sales.

Dealer, Distributor & AI Technician Engagement

• Plan and execute dealer activation programs, retailer support initiatives, and loyalty-building activities.

• Conduct regular meetings, training sessions, and workshops for AI technicians, inseminators, and field staff to increase AISP network.

• Ensure branding materials and promotional tools are utilized effectively across all sales points.

Field Promotion Activities

• Routine Field visit to develop engagement with TM, RM, Dealer, Distributors & AISP’s

• Distribution (Twice /monthly) monitoring for sales promotion.

• Organize farmer meetings, nationwide seminars, village-level campaigns, and veterinary outreach programs including demonstration activities.

• Plan and manage livestock fair participation, field demonstration events, and breed performance showcases.

• Develop physical promotional materials such as brochures, leaflets, X-stand, banners, product catalogs, and POS items.

Brand Management & Corporate Communication

• Ensure proper usage of brand identity across field operations.

• Support sales teams with presentations, training content, and marketing kits.

• Maintain communication with veterinary authorities and livestock associations for brand visibility.

B. Digital Marketing Responsibilities

(Strong Focus on Facebook & YouTube)

• Facebook & YouTube Content Creation, Channel creation & Management

• Develop and manage the company’s Facebook & YouTube channel focused on livestock education, reproductive management, and product branding, SMS campaign for different occasion to develop awareness build up.

• Write scripts, shoot, voice-over, edit, and publish high-quality Facebook & YouTube videos (Bull Profile, educational, promotional, testimonial, field coverage).

Create informational videos on:

• Bull Introduction

• Semen quality

• AI procedures

• Breed performance

• Success stories from farmers

• Farm management tips

• Disease control education

Use SEO techniques for YouTube: keyword research, titles, descriptions, tags, thumbnails.

Social Media & Digital Outreach

• Plan and execute digital campaigns on Facebook, Instagram, TikTok, and LinkedIn for farmer engagement.

• Run paid ads and targeted boosting for livestock-focused audiences.

• Develop short-form vertical videos (Reels/Shorts) optimized for social platforms.

• Monitor social insights, analytics, and audience behavior to enhance digital reach.

Website & Content Development

• Update & Manage website content, including semen catalogue, breed information, events, and news.

• Publish blogs, success stories, and educational content optimized for SEO.

• Manage Feedback from appropriate audience.

• Coordinate with IT or web developers for page updates and digital improvements.

Digital Tools & Analytics

• Manage CRM tools, customer databases, and lead generation dashboards.

• Analyze digital performance data and prepare reports for management.

• Track campaign ROI, YouTube growth metrics, and online audience conversion.

Position Objectives :

• Increase semen product demand and market penetration among farmers, AI technicians and dealers.

• Build and maintain a trusted brand image for the company in the livestock sector.

• Produce high-quality educational and promotional digital content (YouTube & Facebook) that converts to leads and sales.

• Support sales teams with marketing collateral, training, and data-driven insights.

• Mobile bill, Tour allowance, Provident fund

• Salary Review: Yearly

• Festival Bonus: 2