Asst. Manager/Manager, Digital Strategy

Job Description

Title: Asst. Manager/Manager, Digital Strategy

Company Name: Advanced Chemical Industries PLC (ACI)

Vacancy: --

Age: At least 24 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 8 years
• The applicants should have experience in the following business area(s): Telecommunication, E-commerce, Financial Technology (Fintech) Startup, Advertising Technology (AdTech) Startup

• Bachelor of Business Administration (BBA) in Marketing

• 4 to 8 years
• The applicants should have experience in the following business area(s): Telecommunication, E-commerce, Financial Technology (Fintech) Startup, Advertising Technology (AdTech) Startup

• Age At least 24 years

• Develop and implement digital media and e-commerce strategies aligned with brand objectives, business priorities and sales growth targets.

• Coordinate with brand custodians, sales team, trade marketing team, agency partners and e-commerce channel partners to ensure smooth execution of digital and e-commerce activities.

• Plan, brief, execute and monitor always-on digital campaigns across Meta, Google, YouTube, TikTok and other relevant digital platforms.

• Develop and activate platform-specific promotional campaigns for e-commerce platforms such as Daraz, Chaldal and other relevant online marketplaces.

• Analyze digital media spending to assess whether current investment is effective, profitable and aligned with expected business outcomes.

• Track campaign performance, media efficiency, reach, engagement, CTR, CPC, conversion rate, sales contribution, ROI/ROAS and recommend improvement actions.

• Drive the full digital funnel from media exposure to product page visit to purchase by working closely with media agencies and e-commerce partners.

• Manage product page content across e-commerce platforms and ensure accuracy of product information, brand identity, visual consistency, tone and communication.

• Use social media data, e-commerce platform analytics and consumer insights to improve content strategy, promotional planning and campaign effectiveness.

• Identify ineffective digital spending areas and recommend better media allocation to improve profitability and business impact.

• Manage brand-side influencer and creator briefs to ensure content quality, brand fit and campaign effectiveness.

• Monitor competitor digital activities, online consumer trends, marketplace performance and category movement to identify growth opportunities.

• Provident fund,Mobile bill,Weekly 2 holidays,Performance bonus,Insurance,Profit share,Gratuity,Medical allowance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2