Assistant Manager, Merchant Development

Job Description

Title: Assistant Manager, Merchant Development

Company Name: bKash Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 6 years
• The applicants should have experience in the following business area(s): Banks, Investment/Merchant Banking, IT Enabled Service, Financial Technology (Fintech) Startup

• Bachelor of Business Administration (BBA)

• 3 to 6 years
• The applicants should have experience in the following business area(s): Banks, Investment/Merchant Banking, IT Enabled Service, Financial Technology (Fintech) Startup

Merchant Development Life Cycle Management:

• Must have proven experience in Merchant Development lifecycle management or a similar role within the relevant or similar industry.

Job Purpose: 

The Assistant Manager, Merchant Development is responsible for the Life Cycle Management initiatives of merchants on the platform. This includes onboarding, growth, retention, and optimization strategies. The incumbent will possess a deep understanding of MFS payment business, strong analytical skills, and a proven ability to drive merchant success. 

Job Responsibilities: 

Merchant Lifecycle Management:

• Initiate and execute comprehensive strategies for merchant lifecycle management, including onboarding, growth acceleration, retention, and win back programs.

• Ensure flawless DEXTER (Field Force Management Tool) related tasks’ compilation & execution (Route Creation, Base Tagging, Credential Management, Field Force Profile Creation/Maintenance).

• Coordinate to ensure fluidity of assigned tasks (Mapping Files, Pillar Files, etc).

• Coordinate tasks related to Trade Marketing Officer (TMO) Operation, Biponon, Trade Letter Bills etc.

Performance Analysis:

• Analyze merchant performance metrics to identify growth opportunities, challenges, and areas for improvement.

• Leverage data-driven insights to optimize merchant lifecycle stages.

Team Leadership:

• Support and collaborate with Commercial strategy team and Regional Merchant Development Team.

Merchant Success:

• Collaborate with cross-functional teams (product, marketing, strategy & customer service) to enhance merchant experience and drive overall channel success.

Process Optimization:

• Continuously evaluate and optimize merchant lifecycle processes to improve efficiency, reduce churn, and increase merchant satisfaction.

Innovation:

• Identify and implement innovative strategies to enhance merchant value and drive channel growth.

Industry Trends:

• Stay up-to-date of industry trends and best practices in merchant lifecycle management to ensure bKash remains competitive.

Reporting:

• Assist in creating reports, strategic presentation deck preparation, compilation of day-to-day tracker.