Job Description
Title: Assistant Manager/ Deputy Manager, Loyalty & Partnership
Company Name: Apex Footwear Limited
Vacancy: 01
Job Location: Dhaka (Gulshan)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA)
Experience Requirements:
∎ 4 to 7 year(s)
Job Responsibilities:
∎ Use CRM information to understand, evaluate and develop insights on consumer trends and behavior.
∎ Uses in-depth market research and analysis to provide recommendations for new initiative based upon quantitative and qualitative research.
∎ Develops and maintains a wide database of research results, ensuring ease of access for historical comparisons.
∎ Develop and execute customer experience strategies (CEM) to encourage customer acquisition, retention and customer loyalty.
∎ Develop and execute customer loyalty programs and measure benefit through customer experience metrics.
∎ Develop and execute partnership programs to provide consumers with benefits from Apex.
∎ Measure benefit through customer experience metrics.
∎ To analyze end-to-end existing customer behavior, lifestyle, transactional, and demographic data across multiple channels and customer touch points to develop new engagement initiative channels.
∎ Drive new member acquisition through website, closely working with operations to drive targets, develop new schemes for stores.
∎ Develop innovative engagement programs with existing members for purchase recency, frequency, increasing their lifetime value to the business.
∎ Drive alliances and partnerships with utility and lifestyle brands to create an ecosystem of value-added services for members of Apex Rewards loyalty program.
∎ Manage the point redemption budget with the sole objective of increasing revenue from members of Apex Rewards loyalty program.
Additional Requirements:
∎ Age 28 to 36 years
∎ Data Analysis & Interpretation Skills
∎ Understanding of CX process and management
∎ Communication Skills
∎ People Skills
∎ Strong knowledge in competitive forces of retail industry
∎ Knowledge on technology
∎ CRM platforms
Salary: Negotiable
Compensation & Other Benefits:
∎ Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Industry-standard compensation package
∎ Contributory Provident fund
∎ Life Insurance ( Accidental and Hospitalization)
∎ Pick & Drop Facility
∎ Discounts in hospitals & diagnostic centers
∎ Daycare service
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Sep 2023
Company Information:
∎ 16 Aug 2023
∎ Apex Footwear Limited
∎ Address : House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Business : Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.
Category: Marketing/Sales
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