Assistant Manager - Brand Activation
Job Description
Title: Assistant Manager - Brand Activation
Company Name: United Lube Oil Limited
Vacancy: Not specific
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ MBA/BBA in Marketing
Experience Requirements:
∎ 3 to 4 year(s)
Job Responsibilities:
∎ Job Role: Candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
∎ Plan and execute all Brand Activations
∎ Measure and report performance of all brand campaigns, and assess against goals (ROI and KPIs)
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Run on ground activations targeting conversion
∎ Work in key growth markets to ensure sell through of products
∎ Brainstorm new and creative growth strategies
∎ Collaborate with agencies and other vendor partners
∎ Promote our products and services during events
∎ Coordinate the design of promotional material and distribute in offline channels
∎ Advertise our company and products/services on various media
∎ Plan interviews and press conferences
∎ Track ROI for brand campaigns
∎ Join social media groups and professional platforms to discuss industry-related topics
∎ Monitor corporate website and social media pages and address clients' queries
∎ Network with industry experts and potential clients to drive brand awareness
∎ Gather customer feedback to inform sales and product teams
Additional Requirements:
∎ BS/MS degree in marketing or a related field
∎ Proven working experience in digital marketing
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
∎ Working knowledge of ad-serving tools
∎ Experience in setting up and optimizing Google Adwords campaigns
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement.
Salary: Negotiable
Compensation & Other Benefits:
∎ Medical allowance & Provident fund
∎ Salary Review: Yearly
∎ Festival Bonus: 2 (Yearly)
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 26 Feb 2023
Company Information:
∎ 18 Feb 2023
∎ United Lube Oil Limited
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 26th Feb 2023
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