Assistant General Manager (Brand)
Job Description
Title: Assistant General Manager (Brand)
Company Name: Molla Salt (Triple Refined) Ind. Ltd.
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing
Experience Requirements:
∎ At least 10 year(s)
∎ The applicants should have experience in the following area(s):
Brand Management, Digital Marketing
∎ The applicants should have experience in the following business area(s):
Food (Packaged)/Beverage, Group of Companies, Manufacturing (FMCG)
Job Responsibilities:
∎ Analyze brand positioning and consumer insights.
∎ Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy. Plan of all above the line (ATL), Below the line (BTL) and (TTL)Through the line activities.
∎ Assist in the development of long-term brand strategy and implement short to medium term objectives in support of the strategy.
∎ Be creative and produce new ideas and concepts.
∎ Handle Special projects Product Development and ensure the launch plan for the brand.
∎ Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
∎ Planning & implementation of different types of project activation
∎ Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
∎ Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
∎ Organize and implement consumer and trade promotional activities.
∎ Maintaining knowledge of industry best practices and new technologies for future development
∎ Develop annual plans and budgets for the brand activities
∎ Ensure that the brand focus/ positioning is well maintained through all media, PR activities and POS all locations.
∎ Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
∎ Maintain strong relationship with internal and external customers including vendors, suppliers, dealers, retailers.
∎ Must have vast knowledge in advertising and promoting the products and strengthen organization's brands by using Digital marketing. Social networking/ platform.
∎ Any other job assigns by the management team time to time.
Additional Requirements:
∎ Age at least 35 years
∎ Only males are allowed to apply
∎ Experience Requirements : 10 to 15 year(s)
∎ Proven working experience as Brand Manager.
∎ Analytical skills and attention to detail
Salary: Negotiable
Compensation & Other Benefits:
∎ As per Company rules.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 5 Jun 2022
Company Information:
∎ 23 May 2022
∎ Molla Salt (Triple Refined) Ind. Ltd.
∎ Address : House No 09, Road no. 23/B, Gulshan -1, Dhaka-1212.
∎ Web : www.molla.com.bd
∎ Business : Leading Salt Manufacturing Company on Bangladesh.
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 5th Jun 2022
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