Area Sales Manager

Job Description

Title: Area Sales Manager

Company Name: Transcom Electronics Limited.

Vacancy: 1

Age: 30 to 35 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 6 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Electronic Equipment/Home Appliances

• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA)

• 6 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Electronic Equipment/Home Appliances

• Age 30 to 35 years

•  Drive primary and secondary sales to meet monthly, quarterly, and annual revenue goals.

• Develop and implement sales strategies to increase market penetration in the assigned area.

• Monitor sales performance across territories and ensure corrective actions wherever required.

• Lead, mentor, and motivate Territory Sales Managers.

• Set individual targets, conduct performance reviews, and guide teams to achieve KPIs.

• Provide training, coaching, and product knowledge support to the sales team.

• Build and maintain strong relationships with key dealers, retailers, and channel partners.

• Develop dealer networks through strategic onboarding of new partners.

• Oversee dealer performance, ensure product availability, visibility, and adherence to brand guidelines.

• Conduct regular market visits and joint working with TSMs.

• Manage dealer relationships, including stock planning, credit control, and claim management.

• Ensure optimum inventory levels and timely execution of orders.

• Track competitor pricing, schemes, product launches, and market activities.

• Identify growth opportunities and provide inputs for pricing, schemes, promotions, and product positioning.

• Plan and implement area-level promotional campaigns, dealer meets, and consumer offers.

• Ensure proper execution of brand visibility initiatives (POP materials, display units, merchandising).

• Support product demonstrations, store branding, and in-shop promoter effectiveness.

• Prepare weekly, monthly, and quarterly sales reports and business forecasts.

• Review the performance of each territory and align corrective business plans.

• Ensure compliance with company policies, sales processes, and documentation standards.