Title: Area Field Marketing Manager
Company Name: Japan Tobacco International
Vacancy: Not specific
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA)
Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s):
Sales & Marketing, Trade Marketing
Job Responsibilities:
∎ Work in close collaboration with the Field Marketing team (Consumer Planing and Activation team), and Sales Operations in order to ensure alignment and integration of activities which should result in the achievement of the mutually agreed objectives (e.g., volume, profit, market share, availability, visibility, awareness, and other similar KPIs) for the covered area.
∎ Drive a winning team culture by prioritizing training and development of Field Marketing Executives to be best-in-class for field marketing team in Bangladesh. He/She shall infuse the team with infectious passion in visualizing, identifying, connecting and winning the consumer and drive true consumer centricity in the market for the covered area.
∎ Consult, identify and confirm with Field Marketing team members (Consumer Planning and Activation) the adult smoker profiles of each brand. Develops a framework for the Regional Field Marketing team on how to identify and win the adult smoker at different touch points of the trade or places of interest. Consolidates a rolled-up number of adult smoker targets for the area and ensures alignment and achievement of the agreed objectives (awareness, recruitment, retention, volume, market share and similar KPIs).
∎ Review & classify outlets according to its channel segmentation and its role. Able to support Field Marketing team in the communication and activation of these channels. Align and work with sales operations in endorsing channel activation revolving around the target consumer & ensure optimum allocation of resources that support the agreed field marketing strategies.
∎ He/She analyzes market trends and dynamics and capitalize on growth trends relevant to the area benchmarked with growth of the market and other regions/areas. Utilize available data such as Nielsen audit data, brand tracker, sales volume, consumer insights and the like, to arrive at different market opportunities. These data should then be translated to an annual plan, dissected into quarterly, monthly, weekly & daily plan, cascaded to the Regional Field Marketing team to be applied in their area/territory.
∎ He/She evaluates and endorse the programs by the Field Marketing Executives. Ensures alignment of the program with brand and sales objectives. Compiles rolled-up area-wise program reviews and uses it as an input to further refine future programs.
∎ Reviews and endorses identified consumer programs for the area/territory as proposed by the Field Marketing Executive. The manager needs to reconcile all expenses, and project expenses for next 6 months. Collates all closure reports from the Field Marketing Executives and reviews the achievements versus the objectives of the programs.
∎ Ensure all consumer and trade engagement activities are executed in line with JTI Marketing Codes and adhere with national & local legislation (Tobacco Control Act of Bangladesh)
Salary: Negotiable
Compensation & Other Benefits:
∎ Provident fund, Insurance, Gratuity
∎ Festival Bonus: 2
Application Deadline: March 12, 2020
Company Information:
∎ Japan Tobacco International
∎ Address : Level 09. 10, 11 and 12
Rangs RD Centre, Plot SE(F)3, Gulshan Avenue, Dhaka- 1212, Bangladesh
∎ Business : JTI is a leading international tobacco company with operations in more than 120 countries. We’re the global owner of world-renowned brands such as Winston, the number two cigarette brand in the world, and Camel (outside the US). Our global brands also include Mevius, LD and Natural American Spirit, and we manufacture the internationally recognized Logic e-cigarette brand and Ploom Tech, a major brand in the heated tobacco category.
Headquartered in Geneva, Switzerland, we employ over 40’000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year with regional Top Employer Certification in Europe #1, Asia #1, North America #1, Africa #2 and Middle East #3. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development.
We are a member of the Japan Tobacco Group of Companies. For more information visit www.jti.com.
Category: Marketing/Sales
Source: bdjobs.com