Territory Sales Officer (TSO)
Job Description
Title: Territory Sales Officer (TSO)
Company Name: Coco Diaper
Vacancy: --
Age: 25 to 35 years
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
- 1 to 5 years
- The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care
Published: 2026-10-12
Application Deadline: 2026-11-05
Education:
- Bachelor/Honors
Requirements:
- 1 to 5 years
- The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care
Skills Required: Billing, Client Relationship, Communication and interpersonal skill, Field Visit, Market Research, Territory sales
Additional Requirements:
- Age 25 to 35 years
- Only Male
Responsibilities & Context:
TERRITORY SALES OFFICER (TSO)
COCO Baby Diaper Bangladesh
Job Context
COCO Baby Diaper Bangladesh is expanding its sales and distribution network across the country. We are looking for field-oriented, target-driven and result-focused Territory Sales Officers (TSO) who can drive sales growth, increase active outlet coverage, support distributor operations and ensure regular collection within their assigned territory.
COCO Baby Diaper is already operating in the market and is strengthening its nationwide sales structure. We need individuals who can execute market plans, supervise field sales activities and deliver measurable results.
Our Current Priority
Dealer Opening
Sales Growth + Collection + Active Outlet Expansion + Secondary Sales
The selected TSO will be responsible for developing the assigned territory, increasing product availability and ensuring productive market execution through effective sales-team management.
Available Regions
Candidates may apply based on their preferred territory, previous market experience and local market knowledge.
Region 01 – Dhaka Metro
Coverage: Dhaka City and surrounding metropolitan markets.
Region 02 – Dhaka Outer / Central
Coverage: Gazipur, Narayanganj, Narsingdi, Munshiganj, Manikganj, Tangail, Kishoreganj and Greater Faridpur belt.
Region 03 – Cumilla Belt
Coverage: Cumilla, Noakhali, Feni, Laxmipur, Chandpur and Brahmanbaria.
Region 04 – Chattogram
Coverage: Chattogram, Cox's Bazar, Bandarban, Rangamati and Khagrachari.
Region 05 – Sylhet
Coverage: Sylhet, Moulvibazar, Habiganj and Sunamganj.
Region 06 – Mymensingh
Coverage: Mymensingh, Jamalpur, Sherpur and Netrokona.
Region 07 – Rajshahi
Coverage: Rajshahi, Bogura, Pabna, Sirajganj, Naogaon, Natore, Joypurhat and Chapainawabganj.
Region 08 – Rangpur
Coverage: Rangpur, Dinajpur, Thakurgaon, Panchagarh, Nilphamari, Lalmonirhat, Kurigram and Gaibandha.
Region 09 – Khulna
Coverage: Khulna, Jashore, Kushtia, Satkhira, Bagerhat, Jhenaidah, Chuadanga, Meherpur, Magura and Narail.
Region 10 – Barishal
Coverage: Barishal, Bhola, Patuakhali, Barguna, Jhalokathi and Pirojpur.
Key Responsibilities
-Dealer Opening
- Achieve monthly sales and collection targets within the assigned territory.
- Develop and expand distribution and retail coverage.
-Weekly KPI and Collection to Company as primary
- Support distributor/dealer appointment and development.
- Increase active outlet coverage and ensure regular product availability.
- Visit pharmacies, baby shops, cosmetics shops, supermarkets and general trade outlets.
- Supervise and support Sales Representatives (SRs) and other assigned field staff.
- Prepare and execute daily beat plans and sales routes.
- Conduct regular market visits and productive outlet calls.
- Generate primary and secondary sales.
- Ensure distributor stock movement and repeat orders.
- Monitor retailer orders, product availability and stock rotation.
- Collect payments according to company policy and follow up on outstanding amounts.
- Identify weak markets and take immediate corrective action.
- Monitor competitor activities, pricing, offers and distribution.
- Submit daily sales, collection and market visit reports
- Maintain accurate records of outlet visits, orders, sales and collections.
- Coordinate regularly with the ASM, Regional Sales Manager and Head Office.
- Ensure company policies, reporting procedures and field discipline are followed.
Performance Expectations
The selected TSO must demonstrate measurable market activity from the beginning.
Performance will primarily be evaluated based on:
- Sales target achievement
- Collection performance
- Active outlet development
- Secondary sales growth
- Productive outlet calls and strike rate
- Distributor productivity and repeat orders
- SR productivity and market coverage
- Outstanding control and reporting discipline
Market visits and reports without measurable business results will not be considered sufficient performance.
First 30-Day Expectations
The selected TSO should:
- Understand the assigned territory, distributors and existing sales structure and opening new delar.
- Review existing sales, active outlets and market outstanding.
- Identify potential outlets and high-priority markets.
- Execute regular beat plans and outlet visits.
- Start new outlet development immediately.
- Improve product availability and generate regular orders.
- Support distributor sales and collection activities.
- Establish disciplined reporting and follow-up practices.
- Demonstrate measurable sales and collection results
The TSO should demonstrate:
- Increased active outlet coverage.
- Improved daily sales and order generation.
- Increased secondary sales and repeat orders.
- Better SR productivity and route execution.
- Improved collection and outstanding control.
- Better product availability and stock rotation.
- Consistent progress toward monthly targets.
Candidate Requirements:
- Minimum 2–3 years of FMCG sales experience preferred.
- Experience as TSO, Sales Officer, Sales Representative or in a similar field sales role will be preferred.
- Experience in Baby Care, Personal Care, Toiletries, Food, Beverage or other FMCG products will be an advantage.
- Practical knowledge of general trade and retail distribution.
- Experience in distributor handling and retailer relationship management.
- Understanding of primary sales, secondary sales and outlet development.
- Basic knowledge of sales targets, collection and market outstanding.
- Ability to execute beat plans and conduct regular field visits.
- Strong communication, negotiation and problem-solving skills.
- Target-oriented, disciplined and willing to work extensively in the field.
- Local market knowledge and distributor/retailer contacts will receive preference.
Regional Experience Preference :
Candidates with previous sales experience, retailer relationships or strong market knowledge in their preferred region will receive priority.
Applicants must clearly mention:
- Preferred Region
- Current Territory
- Districts Previously Covered
- Current Company
- Current Position
Preference may be given to candidates with successful sales performance in the same or nearby territories.
Candidates Must Be Prepared to Explain
During the interview, candidates should be ready to provide specific information regarding:
- Previous monthly sales volume.
- Monthly sales target versus achievement.
- Number of distributors currently handled.
- Number of active outlets covered.
- Average daily outlet visits and productive calls.
- Sales and collection performance.
- Experience in secondary sales and repeat ordering.
- Market outstanding management.
- Number of SRs or field staff supervised, if applicable.
- Examples of new outlet development or weak-market improvement.
-Written Exam
Specific and verifiable achievements will receive preference over general statements.
Interview Assignment
Shortlisted candidates may be asked to prepare a 30–60–90 Day Territory Sales Development Plan covering:
- Territory and market assessment.
- Daily beat plan and outlet visit strategy.
- New outlet development.
- Sales target and achievement plan.
- Distributor and retailer development.
- Secondary sales strategy.
- Collection and outstanding control.
- Daily reporting and performance tracking.
We prefer practical field execution plans rather than theoretical presentations.
Application Requirements
Applicants must mention the following information:
- Preferred Region:
- Current Territory:
- Districts Previously Covered:
- Current Company:
- Current Position:
- Current Monthly Sales Volume:
- Monthly Sales Target:
- Number of Distributors Currently Managed:
- Number of Active Outlets Covered:
- Team Size Currently Managed:
- Current Salary:
- Expected Salary:
- Notice Period:
Apply If You Believe
“Give me a territory, product and sales target — I can develop outlets, generate sales, ensure collection and deliver measurable market growth.”
Candidates who depend only on phone calls, avoid field visits or fail to deliver measurable sales results may not be suitable for this position.
COCO Baby Diaper Bangladesh
Building a Strong Nationwide Sales & Distribution Network
Job Other Benifits:
- Mobile bill,Medical allowance,T/A
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Only Male can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
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