Area Sales Manager (ASM)

Job Description

Title: Area Sales Manager (ASM)

Company Name: Coco Diaper

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience: --

Published: 2026-10-07

Application Deadline: 2026-11-06

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

AREA SALES MANAGER (ASM)

COCO Baby Diaper Bangladesh

Job Context

COCO Baby Diaper Bangladesh is expanding its sales and distribution network across the country.

We are looking for proven, field-oriented and result-driven Area Sales Managers (ASM) who have practical experience in market development, distributor management, sales-team supervision, outlet expansion, secondary sales and collection.

COCO Baby Diaper is already operating in the market and is now strengthening its nationwide sales structure.

Our Current Priority

>Dealer Opening.

>Sales Growth + Collection + Cash Flow + Active Outlet Expansion.

>We are looking for ASMs who can convert existing and new market opportunities into measurable business results.

Available Regions

Candidates may apply for one or more preferred regions based on their previous market experience and local market knowledge.

Region 01 – Dhaka Metro

Coverage: Dhaka City and surrounding high-potential metropolitan markets.

Region 02 – Dhaka Outer / Central

Coverage: Gazipur, Narayanganj, Narsingdi, Munshiganj, Manikganj, Tangail, Kishoreganj and Greater Faridpur belt.

Region 03 – Cumilla Belt

Coverage: Cumilla, Noakhali, Feni, Laxmipur, Chandpur and Brahmanbaria.

Region 04 – Chattogram

Coverage: Chattogram, Cox's Bazar, Bandarban, Rangamati and Khagrachari.

Region 05 – Sylhet

Coverage: Sylhet, Moulavibazar, Habiganj and Sunamganj.

Region 06 – Mymensingh

Coverage: Mymensingh, Jamalpur, Sherpur and Netrokona.

Region 07 – Rajshahi

Coverage: Rajshahi, Bogura, Pabna, Sirajganj, Naogaon, Natore, Joypurhat and Chapainawabganj.

Region 08 – Rangpur

Coverage: Rangpur, Dinajpur, Thakurgaon, Panchagarh, Nilphamari, Lalmonirhat, Kurigram and Gaibandha.

Region 09 – Khulna

Coverage: Khulna, Jashore, Kushtia, Satkhira, Bagerhat, Jhenaidah, Chuadanga, Meherpur, Magura and Narail.

Region 10 – Barishal

Coverage: Barishal, Bhola, Patuakhali, Barguna, Jhalokathi and Pirojpur

Key Responsibilities:

-Dealer Opening

- Take responsibility for sales and collection within the assigned territory.

- Develop and expand COCO Baby Diaper distribution throughout the assigned districts.

- Appoint capable distributors/dealers where required.

- Weekly KPI and collection to company as primary.

- Increase active retail outlet coverage rapidly.

- Ensure product availability in pharmacies, baby shops, cosmetics shops, supermarkets and general trade outlets.

- Recruit, train, supervise and develop TSM/SO/SR teams with Head Office coordination.

- Prepare territory-wise beat plans and sales routes.

- Ensure regular field visits and productive outlet calls.

- Generate both Primary Sales and Secondary Sales.

- Ensure distributor stock movement and repeat ordering.

- Maintain disciplined credit and collection management.

- Follow up market outstanding regularly.

- Identify weak territories and take immediate corrective action.

- Monitor competitor pricing, offers, distribution and market activities.

- Submit daily, weekly and monthly sales reports.

- Work physically in the market with the sales team when required.

- Maintain regular communication with the Head of Sales and Head Office

Performance Expectations:

>The selected ASM must demonstrate measurable market activity from the beginning.

>Performance will primarily be evaluated based on:

>Sales + Collection + Active Outlets + Secondary Sales + Distributor Productivity + Team Productivity

>Market visits, meetings and planning alone will not be considered sufficient performance.

>First 30-Day Expectations

The selected ASM should:

- Complete territory and distributor assessment and opening new dealer.

- Review existing sales, dealers, outlets and market outstanding.

- Identify high-potential markets and outlets.

- Restructure or activate sales routes where required.

- Start new outlet placement immediately.

- Support distributor development and appointment where necessary.

- Improve existing distributor productivity.

- Generate measurable billing and collection.

- Build and manage a productive field sales team.

- Repeat orders

- Distributor productivity

- SR/SO productivity

- Market coverage

- Field-force productivity

COCO Baby Diaper is already operating in the market. Therefore, prolonged market observation without measurable sales activity will not be accepted as satisfactory performance.

Candidate Requirements

- Minimum 5 years of FMCG sales experience preferred.

- Minimum 1–2 years of experience in ASM / Sales Supervisor / Territory Sales leadership preferred.

- High-performing TSM/Sales Officer/Sales Supervisor candidates with strong FMCG market-development experience may also apply.

- Strong General Trade distribution experience is highly preferred.

- Experience in Baby Care, Personal Care, Toiletries, Food, Beverage or other FMCG products will be an advantage.

- Practical experience in distributor appointment and management is required.

- Experience managing and supervising sales teams.

- Strong understanding of secondary sales, outlet productivity and route management.

- Good knowledge of credit and collection management.

- Must be willing to work extensively in the field.

- Strong communication, leadership and problem-solving skills

Regional Experience Preference : Candidates having previous sales experience, distributor contacts or strong market knowledge within the preferred region will receive priority.

Applicants Must Clearly Mention:

- Preferred Region

- Previous Territory

- Districts Previously Managed

Preference may be given to candidates who have successfully managed the same or nearby territories.

Candidates Must Be Prepared to Explain

During the interview, candidates should be ready to provide specific information regarding:

- Previous monthly sales volume.

- Sales volume when they joined the previous territory.

- Sales volume after developing the territory.

- Written Exam

- Number of distributors personally appointed/developed.

- Number of active outlets under supervision.

- Number of TSM/SO/SR managed.

- Monthly target vs. achievement.

- Collection performance.

- Market outstanding management.

- Examples of weak/new markets successfully developed.

Specific and verifiable achievements will receive preference over general statements.

Interview Assignment

Shortlisted candidates may be asked to prepare a:

30–60–90 Day Regional Market Development Plan

The plan should include:

- Distributor development strategy

- District-wise market priorities

- Outlet expansion plan

- Sales-team deployment

- Sales target

- Collection plan

- Secondary sales strategy

- First 30-day execution plan

We prefer practical field execution plans rather than theoretical presentations.

Apply If You Believe:

«“Give me a region, product and team — I can develop the market, generate sales, ensure collection and create sustainable growth.”»

Candidates whose working style mainly depends on:

- Waiting several months before beginning execution.

- Depending entirely on existing distributors.

- Managing sales only through phone calls.

- Repeated explanations without measurable sales progress.

May not be suitable for this position.

COCO Baby Diaper Bangladesh is looking for Market Builders, not only Sales Managers.

Application Requirement

Applicants must mention the following information:

Preferred Region:

Current Territory:

Districts Previously Managed:

Current Company:

Current Position:

Current Monthly Sales Volume:

Number of Distributors Currently Managed:

Team Size Currently Managed:

Current Salary:

Expected Salary:

Notice Period:

Coco Baby Diaper Bangladesh

Building a Strong Nationwide Sales &

Distribution Network

• T/A,Medical allowance,Mobile bill
• Festival Bonus: 2

As Per Company Policy