Technical Expert - Social Media, Migration Programme

Job Description

Title: Technical Expert - Social Media, Migration Programme

Company Name: BRAC

Vacancy: --

Age: At least 22 years

Job Location: Dhaka

Salary: --

Experience:

• 3 to 5 years

Bachelor's Degree in Digital Marketing, Strategic Communication, Journalism, Development Studies, or other relevant disciplines

• 3 to 5 years

• Age At least 22 years

Experience requirements:

• Minimum 3-5 years of experience in strategic communication, social media campaign design, or multimedia content production. Prior experience in news media, advocacy communication, or behavior change projects preferred. Training or certification in SBCC, digital campaign design, or strategic media planning will be preferred.

Additional Requirements:

• Proficiency in both Bangla and English, with strong written and verbal communication skills.
• Proficiency in relevant digital communication and content creation tools, such as Canva, Mailchimp, Sprinklr, SEMrush, and Adobe Lightroom.
• Strong understanding of strategic communication and campaign planning.
• Proficiency in digital storytelling and audience-focused content development.
• Experience in multi-platform content creation, including video, visual, and editorial content.
• Strong PR writing, media engagement, and publication development skills.
• Demonstrated ability to coordinate across teams and manage external vendors.

BRAC is an international development organisation founded in Bangladesh that partners with over 100 million people living with inequality and poverty globally to create sustainable opportunities to realise potential.

Working at brac is not like any other job. It is a platform where you can bring about real change for people who need it the most. We are not just dreaming of a better world, we are building it. Join us to find the way.

Project Brief: The Mass Campaign to Combat Human Trafficking and People Smuggling is a nationwide awareness initiative implemented by the BRAC Migration Programme with funding from the Australian Border Force (ABF). The campaign aims to reduce the vulnerability of potential migrants to human trafficking and people smuggling by promoting safe migration, increasing public awareness of deceptive recruitment practices, and encouraging informed migration decisions. The project duration is until 31 December 2026.

Job Purpose: The ‘Technical Expert – Social Media’ will be responsible for leading the project’s strategic communication and digital engagement efforts. This role is responsible for designing and executing audience-focused SBCC strategies, producing high-quality digital content, and ensuring wide dissemination through online platforms and mass media. You will also oversee the development of targeted PR materials, thematic publications, and cross-platform storytelling to effectively promote safe migration and deter human trafficking.

Key Responsibilities:

• Develop and implement the project’s Social and Behavior Change Communication (SBCC) and digital media strategy aligned with behavioural change objectives.

• Lead strategic content planning across social platforms, including Facebook, YouTube, Instagram, and others, tailoring messaging to target groups (PIIs and influencers).

• Guide the design and production of videos, infographics, reels, digital stories, and interactive content to support campaigns and day observances.

• Coordinate with field teams and MRSCs to localise social content and integrate online/offline outreach strategies.

• Oversee the development of branded IEC materials, campaign assets, and community-friendly publications.

• Prepare digital-ready versions of print materials such as SBCC booklets, newsletters, and visual reports.

• Produce strategic PR content, including feature write-ups, opinion articles, and press releases for mainstream and digital media.

• Collaborate with creative vendors and internal teams for timely content creation, QA, and publishing.

• Track and analyze content performance; produce reports with insights and recommendations.

• Ensure digital communications uphold safeguarding standards and ethical storytelling.

• Represent BRAC in technical communication discussions with donors, agencies, and partners when required.

Safeguarding Responsibilities:

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.

• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.

• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.

Festival Bonus, Health and Life Insurance, and others as per policy.