Strategic Media Planner

Job Description

Title: Strategic Media Planner

Company Name: Dekko ISHO Venture Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company, Advertising Technology (AdTech) Startup

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company, Advertising Technology (AdTech) Startup

• CPM- CPC- CTR- CPL- CPA- ROAS 

• Tools Meta Ads Manager, Google Ads, LinkedIn Ads, Google Analytics 4 

• Skills:

  • Strategic campaign planning

  • Media buying and campaign optimization

  • Data analysis and performance tracking

  • Audience targeting and campaign structuring

  • Cross-functional collaboration

  • Campaign reporting and insights

- Brand positioning and content strategy for paid media in collaboration with the Marketing Team

- Go-To-Market strategy development in collaboration with the Sales Team

- Campaign strategy planning and execution

- Digital PR strategy development and paid media amplification

- Plan and execute paid media buying across platforms such as Meta Ads, Google Ads, LinkedIn Ads, and other digital channels

- Define audience targeting, campaign structure, and budget allocation for paid campaigns

- Set up and manage ad campaigns, including bidding strategy, placements, and optimization

- Monitor and optimize campaign performance through bid adjustments, audience refinement, and budget reallocation

- Stay updated on latest market trends and competitor activity

- Collect and analyze data from boostings and paid campaigns

- Provide real-time campaign feedback to the team

- Define and manage channel strategy across all platforms