Sr. Manager/ Manager, Marketing

Job Description

Title: Sr. Manager/ Manager, Marketing

Company Name: TWELVE Clothing Ltd.

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing

Experience Requirements:
∎ At least 8 year(s)
∎ The applicants should have experience in the following area(s): Sales & Marketing
∎ The applicants should have experience in the following business area(s): Retail Store

Job Responsibilities:
∎ Evaluate market trends and development that may impact offline marketing activities.
∎ Plan alternate market research channels.
∎ Conduct research to identify emerging trends of consumers.
∎ Develop and analyze customer satisfaction and feedback.
∎ Execute activities to communicate business value proposition to customers, brand campaigns & loyalty plans.
∎ Forecast emerging market needs.
∎ Generate creative materials, templates, collaterals & customer awareness.
∎ Implement activities that develop organization capabilities to deliver a consistent customer experience.
∎ Implement brand communication plans.
∎ Implement innovation campaigns to drive higher customer retention and loyalty.
∎ Maintain & monitor customer acquisition and retention programs & effectiveness.
∎ Planning and executing new outlet opening.
∎ Meeting with vendors.
∎ Manage E-Commerce Operation Independently.
∎ Maintain optimal level of customer services at all times by ensuring simplicity in services
∎ Ensure compliance to all legal requirements and monitor all online platforms
∎ Monitor day-to-day activity on the site and its overall performance to achieve goals
∎ Ensure to improve online user experience, increasing website traffic and sales, and develop brand loyalty.
∎ Maintain E-commerce order generation system.
∎ Ensure product handover to the delivery department and track on time delivery.
∎ Maintain Liaison with IT department in order to maintain site and keep up to date.
∎ Maintain financial accounts by processing customer adjustments
∎ Ensure to resolve service problems by root cause analyzing of customer's complaints
∎ Generate sales leads
∎ Keep records of customer interactions, process customer accounts and file documents
∎ Monitor to ensure order placement, refunds, or product exchange
∎ Prepare any sort of site or customer related reports as required.
∎ Supervise all digital marketing content creation with the graphics designers and visualizers.
∎ Schedule digital contents across all social media platforms.
∎ Take proactive and reactive decisions for social media RTM.
∎ Plan and create short- & long-term digital marketing strategy for the brand across all relevant platforms.
∎ Allocate and spend budget accordingly in social media platforms.
∎ Work as a link between management and the Digital marketing team to convey details and brand goals.
∎ Prepare monthly reports on digital marketing activity and budget spending to report it to the Upper management.
∎ Supervise and coordinate regarding video content creation with the cinematography team, art directors and relevant advertising agencies.
∎ Supervise website and e-commerce site contents and keep contents updated.
∎ Coordinate with SEO optimizers and site developers to keep the site relevant, user friendly and drive traffic to the e-store/online shop, make the site easily viewable on Google, Bing and other search engines.
∎ Submit necessary edits in Google Maps to make Physical stores of Twelve Clothing more easily to identify and locate.
∎ Run seasonal and festival related digital marketing campaigns on relevant platforms.
∎ Work with digital advertising vendors (Wizards Ad network, G&R) to place relevant ads.
∎ Work with the Brand team to uphold brand image and be a part of the brand custodians.
∎ Do relevant works to initiate and improve digital experience of in store customers.
∎ Coordinate with the retail & sales team for SMS marketing campaign.

Additional Requirements:
∎ Excellent communication skill
∎ Good knowledge in MS Office
∎ Leadership Quality

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Online Job Posting.

Application Deadline: 5 Oct 2022

Company Information:
∎ 5 Sep 2022
∎ TWELVE Clothing Ltd.
∎ Address : Corporate Office: ABC Heritage (2nd, 4th & 5th Floor), Plot # 2 & 4, Jashimuddin Avenue, Sector # 3, Uttara C/A, Dhaka-1230.
∎ Web :
∎ Business : We are a rapidly growing conglomerate, working in industries including RMG, Pharmaceuticals, Retail, IT & Real Estate.

Category: Marketing/Sales

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