Sr. Executive/ Executive (Digital Marketing)

Job Description

Title: Sr. Executive/ Executive (Digital Marketing)

Company Name: Icon Group

Vacancy: Not specific

Job Location: Dhaka (Gulshan)

Employment Status: Full-time

Educational Requirements:
∎ BSc/ Graduation in marketing or relevant field

Job Context:
∎ We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
∎ The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Job Responsibilities:
∎ Assist in the formulation of strategies to build a lasting digital connection with consumers
∎ Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
∎ Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
∎ Be actively involved in SEO efforts (keyword, image optimization etc.)
∎ Prepare online newsletters and promotional emails and organize their distribution through various channels
∎ Provide creative ideas for content marketing and update website
∎ Collaborate with designers to improve user experience
∎ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
∎ Acquire insight in online marketing trends and keep strategies up-to-date
∎ Maintain partnerships with media agencies and vendors

Additional Requirements:
∎ Age 25 to 35 years
∎ Both males and females are allowed to apply
∎ Proven experience as Digital Marketing Executive or similar role
∎ Excellent understanding of digital marketing concepts and best practices
∎ Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
∎ Skills and experience in creative content writing
∎ Analytical mindset and critical thinking
∎ Excellent communication and interpersonal skills
∎ Must have sound knowledge on digital marketing and computer graphics related work
∎ Making calls to the prospective customers and generate leads for the business and marketing the products
∎ Serving customers on phone calls in case customers facing any queries

Salary:
∎ Attractive salary packages and incentives will be as per company rule.

Application Deadline: March 12, 2020

Company Information:
∎ Icon Group

Category: Marketing/Sales

Source: bdjobs.com

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