Sr. Executive / Assistant Manager - Marketing (Fan Engagement)

Job Description

Title: Sr. Executive / Assistant Manager - Marketing (Fan Engagement)

Company Name: Big Bottom Ltd

Vacancy: 1

Age: 25 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA) in Marketing
• Master of Business Administration (MBA)

• Bachelor’s in Marketing, Business (BBA, MBA preferred)

• 3 to 5 years

• Age 25 to 40 years

• Experience Required: 3–5 years in marketing, preferably in digital, brand, or customer engagement roles
• Age Range: 25–40 years or per company policy
• 3–5 years experience in marketing, digital, brand, or fan/customer engagement roles
• Proficiency in digital marketing tools and analytics: Google Analytics, Data Studio, Tableau, etc.
• Skilled in creative software: Adobe Photoshop, Illustrator, Premiere Pro, After Effects or equivalents
• Strong content creation and visual communication abilities
• Demonstrated capability in leading teams, managing projects, and delivering under deadlines
• Excellent analytical thinking, communication, and collaboration skills

Responsibilities:

• Lead marketing initiatives to drive fan engagement and brand loyalty, including social media campaigns, events, and digital fan experiences
• Develop and implement strategic fan-focused marketing programs, both online and offline, tailored to target demographics
• Plan, execute, and monitor digital campaigns (social media, email, content, SEM/SEO, website activations) with a focus on fan interaction and conversion
• Collaborate with creative teams to produce engaging content (videos, graphics, banners) for platforms like Instagram, TikTok, Facebook, YouTube, etc.
• Analyze campaign metrics—engagement rates, reach, conversion—and prepare insightful reports to guide strategy
• Plan and activate fan events, both virtual and in-person, including sponsorships, activations, or brand collaborations
• Manage relationships with external agencies, media partners, influencers, and vendors to expand reach and effectiveness
• Oversee the marketing budget, ensuring effective allocation and ROI tracking
• Stay updated on fan behavior, market trends, and media platforms to continuously improve strategies

Salary: Negotiable / Competitive, based on experience Festival bonuses, annual salary reviews, and performance-related incentives Mobile allowance, travel reimbursement, lunch facilities or other office perks Opportunities for professional growth, cross-functional collaboration, and innovative project execution