Specialist - Digital Marketing & Product Management

Job Description

Title: Specialist - Digital Marketing & Product Management

Company Name: SSL Wireless

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Minimum Graduation (CSE/BBA/Hons') from a reputed Gov./Private University.

Experience Requirements:
∎ 3 to 5 year(s)

Job Responsibilities:
∎ Drive the execution of all digital product's lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.
∎ Work closely with stakeholders (such as customers, vendors, partners, business development and the open-source community) to understand needs and priorities.
∎ Expert on Social Media platforms marketing viz. Facebook, Instagram, LinkedIn, Google Ad-Sense, WhatsApp, WeChat, SEO, Quora etc. manages digital marketing campaigns and YouTube marketing.
∎ Develop plans and ensure all aspects of digital marketing campaigns, including DSP/SEO/SEM/SMM, marketing database, social media, YouTube and display advertising campaigns.
∎ Design, build and maintain digital media presence for creating innovative infographic/video content.
∎ Continuously measure and report performance of all running digital marketing campaigns, and assess against goals through Digital Ads (PPC, CPM, CPA, CPC) & return on ad spend (ROAS).
∎ Evaluate emerging technologies of digital marketing and provide recommendations and perspectives for adoption where appropriate.
∎ Translate market and stakeholder needs into product requirements and definitions and keep up the continuous improvement of the user journey as product backlog.
∎ Translate product strategy into detailed requirements for prototype construction and final product development by project management and engineering teams.
∎ Launch advertisements to increase contents' reach and ad monetization revenue.
∎ Identify trends and insights, and optimize spend and performance based on the insights.
∎ Run and monitor Google, YouTube, Facebook Ad campaigns with relevant tools and analytics.
∎ Create product strategy documents that describe business cases, high-level use cases, functional/technical requirements, etc.
∎ Formulate and present pitch presentations, campaign presentations and proposals for internal and external clients.
∎ Collaborate with creative teams to come up with dynamic and static content for client-specific campaigns.

Additional Requirements:
∎ Experience in mVAS, Telecom, e-Commerce or Media/Advertising Industry will get preference.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Festival Bonus: 2
∎ Yearly/half-yearly salary review based on performance.
∎ Weekly 2 holidays.
∎ 2 festival bonuses (Yearly).
∎ Weekly health checkup.
∎ Annual leave encashment.
∎ Medical coverage.
∎ Congenial & friendly working environment.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 24 May 2022

Company Information:
∎ 24 Apr 2022
∎ SSL Wireless
∎ Address : 93 B, New Eskaton Road, Dhaka - 1000
∎ Web : www.sslwireless.com
∎ Business : Software Shop Limited (SSL Wireless) is one of the leading Software Development, ITES, and Fintech companies in Bangladesh, which has been awarded with ISO 27001:2013 certification. SSL is an associated company of one of the biggest garments exporting groups in Bangladesh, Concorde Garments Group. SSL provides Messaging Solutions, VAS, Virtual Recharge, Online Bill Payments, e-Commerce Solutions, Payment Services, Website & App Development, Salesforce Tracking, Enterprise Solutions, Digital Banking Solution, Digital Wallet, Card-on-File, Cyber Security, Digital Marketing and Customized Software Development Solution to 90+ Banks & FIs, 2000+ Corporates, 6 Utility companies, different Government agencies, NGOs and SMEs. SSL is the largest TV, Radio, Media & Online News Channel aggregator. SSL is also the first & the largest Online Payment Aggregator of Bangladesh having 3500+ e-Commerce merchants under coverage through its PSO licensed and PCI DSS certified Payment Gateway platform SSLCOMMERZ.
At SSL, everyone has a very open and clear mindset and is always trying to find innovative solutions to make a better utilization of the available technology. The people at SSL are well aware about their specific duty towards the society and the industry. This advantage along with the precise understanding of the local market lets SSL Wireless to serve its customers with the appropriate solutions and services.

Category: Marketing/Sales