Social Media Manager

Job Description

Title: Social Media Manager

Company Name: Ekagra Health

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Hospital

• Bachelor/Honors

• Bachelor’s degree from a recognized university (Marketing or Communications background preferred).

• 2 to 3 years
• The applicants should have experience in the following business area(s): Hospital

• 2–3 years of experience in social media management, digital marketing, or brand

• communication.

• Strong expertise in Meta Business Suite, Ads Manager, and social media analytics tools.

• Proven experience in planning and running paid ads, campaign strategy, and performance optimization.

• Good command over Bangla and English copywriting for captions and communication.

• Ability to plan, execute, and manage large and small-scale digital campaigns.

• Previous work experience in the healthcare or medical sector will be highly preferable.

Preferred Qualities :

• Strategic thinker with strong planning and analytical skills.

• Ability to manage multiple tasks and deliver within deadlines.

• Strong coordination and teamwork abilities.

• Creative, detail-oriented, and proactive in adopting new ideas and tools.

Department: Brand & Communications

Position Overview:

Ekagra Health is seeking an experienced and strategic Social Media Manager to lead digital communication across all online platforms. The selected candidate will plan, execute, and optimize content, ads, and campaigns while maintaining a trustworthy and patient-friendly communication style. The role requires strong strategic thinking, hands-on ad management skills, and the ability to create and manage impactful digital campaigns.

Key Responsibilities :

• Develop monthly and quarterly social media strategies aligned with brand goals.

• Plan and execute campaigns for awareness days, therapy promotions, events, and partnerships.

• Run and optimize paid ad campaigns across Facebook, Instagram, LinkedIn, and other platforms.

• Handle boosting, budgeting, audience targeting, and full-funnel optimization.

• Plan content calendars, oversee daily posting, and ensure consistent communication across platforms.

• Collaborate with designers, videographers, and content teams to create engaging visuals and videos.

• Respond to comments, messages, and patient queries with accuracy and care.

• Track performance metrics, analyze insights, and prepare weekly and monthly reports.

• Monitor market trends, competitor activity, and new opportunities for digital growth.

• Work closely with clinical teams to ensure information shared is medically accurate and easy for patients to understand.

• Opportunity to work with a rapidly growing healthcare brand.

• Exposure to advanced healthcare technologies and impactful awareness campaigns.

• A collaborative environment that encourages creativity and strategic thinking.

• Competitive compensation and long-term career growth opportunities.