Title: Executive - Media Buying, Marketing (Sailor)
Company Name: Epyllion Group
Vacancy: 1
Age: At least 26 years
Job Location: Dhaka (Tejgaon)
Salary: Negotiable
Experience:
Any professional certification on Digital Marketing/Media Buying will be an added advantage.
Positive work ethics and result oriented for assigned responsibilities.
Self-driven to work under pressure and self-motivated to take new initiatives.
Ability to maintain good interpersonal relationships and good team work.
Good communication (written/verbal) & presentation skills.
Ability to work independently with minimal supervision.
Plan and execute paid media campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms.
Set up audience targeting, budgets, and bidding strategies to meet campaign objectives such as traffic, engagement, or conversions.
Work closely with the design and content teams to develop effective ad creatives and landing pages that convert.
Continuously monitor campaign performance using key metrics (CTR, CPC, ROAS, CPM, Conversion Rate, etc.) and make data-driven optimizations.
Run A/B tests on creatives, ad copy, and targeting to maximize efficiency.
Prepare and present weekly and monthly performance reports with insights and recommendations.
Stay updated on platform changes, algorithm updates, and best practices for ad placement and budget allocation.
Manage media budgets effectively to ensure maximum ROI from each campaign.
Collaborate with stakeholders’ teams to align campaigns with ongoing promotions, product launches, and seasonal goals.