Brand & Marketing Executive

Job Description

Title: Brand & Marketing Executive

Company Name: Paira

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Bachelor of Business Administration (BBA)

• Bachelor’s degree in Marketing, Business Administration, Media Studies, or any relevant discipline

• 2 to 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service

Minimum 2 years of experience in:

• Digital marketing
• Marketing agency
• Brand or performance marketing role
• Practical experience managing paid ads, social media, or digital campaigns is required

We are an AI-powered halal matchmaking and marriage consultancy platform focused on Muslim professionals. To support our growth, we are looking for a Brand & Marketing Executive with hands-on experience in digital marketing or agency-based marketing, who can build brand visibility, manage campaigns, and drive qualified leads.

This role is ideal for someone who understands branding, performance marketing, and content strategy and can work in a purpose-driven, values-based organization.

Job Responsibilities

Brand & Campaign Management

• Plan and execute brand-building initiatives across digital platforms
• Maintain consistent brand tone, messaging, and visual identity
• Support brand positioning as a premium, halal, marriage-focused platform.

Digital Marketing Execution

• Manage and optimize digital marketing campaigns (Facebook, Instagram, Google, etc.)
• Plan and execute lead generation and awareness campaigns
• Monitor campaign performance and prepare regular reports

Content & Social Media

• Coordinate content creation for social media, website, and ads
• Work with designers, copywriters, and agencies as needed
• Manage social media calendars and engagement

Agency & Vendor Coordination

• Coordinate with external marketing agencies, freelancers, or media partners
• Ensure timely delivery of creatives and campaigns

Market & Performance Analysis

• Analyze audience insights, campaign metrics, and competitor activities
• Suggest improvements based on data and performance trends