Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Tech Minutes

Vacancy: --

Age: 18 to 30 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 25000 - 45000 (Monthly)

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Bachelor of Science (BSc) in Computer Science & Engineering
• Bachelor/Honors

• CSE or any educational background is acceptable; practical skills and hands-on expertise are prioritized over certificates.

• 2 to 3 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Age 18 to 30 years
• Only Male

Experience:

• Minimum 2–3 years of proven experience in digital marketing with a strong record of successful campaigns.

Technical & Marketing Skills:

• Proficiency in Google Analytics, Google Ads, and email marketing tools.

• Strong experience with social media platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, X (Twitter), Pinterest, and Threads.

• Basic knowledge of programming languages such as HTML, CSS, JavaScript, and Python for effective collaboration with developers and minor website fixes.

Leadership Skills:

• Strong leadership and team management abilities with a results-oriented mindset.

Analytical Skills:

• Excellent analytical and problem-solving skills with a data-driven approach.

Communication Skills:

• Strong written and verbal communication skills in English.

Job Responsibilities-

Strategic Planning & Execution:

• Develop and implement comprehensive digital marketing strategies to strengthen brand presence and drive sustainable business growth.

• Define short-term and long-term digital marketing roadmaps aligned with business goals.

SEO & Website Management:

• Strong expertise in On-page, Off-page, and Technical SEO.

• Conduct keyword research, competitor analysis, and SEO audits regularly.

• Coordinate website optimization for speed, UX, and conversion rate improvement.

• Basic understanding of website customization and maintenance (Python & Django preferred).

Paid Advertising & Growth Marketing:

• Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, YouTube Ads).

• Execute A/B testing for ads, landing pages, and creatives to improve performance.

• Monitor CAC, ROAS, CTR, CPC, and other growth metrics.

Content & Social Media Strategy:

• Develop content strategies for social media, blogs, video, and email marketing.

• Oversee content calendars, posting schedules, and brand consistency across platforms.

• Guide video marketing strategies for Reels, Shorts, and TikTok.

Campaign Management:

• Plan, execute, and optimize multi-channel digital campaigns including SEO, PPC, email marketing, websites, social media platforms, and video content marketing.

• Ensure campaigns are delivered on time, within scope, and aligned with KPIs.

Team Leadership:

• Lead, mentor, and manage a team of digital marketing professionals while fostering a collaborative and performance-driven work culture.

• Assign tasks, set KPIs, and conduct regular performance reviews.

Performance Analysis & Reporting:

• Monitor, analyze, and report campaign performance using relevant KPIs and analytics tools.

• Prepare weekly and monthly performance reports with actionable insights.

Conversion Rate Optimization (CRO):

• Analyze user behavior and funnels to improve website and campaign conversion rates.

• Collaborate with designers and developers to enhance UX/UI.

Email & Marketing Automation:

• Plan and manage email marketing campaigns, automation flows, and CRM integrations.

• Improve lead nurturing, retention, and customer lifecycle marketing.

Budget Management:

• Plan and manage the digital marketing budget to ensure efficient allocation of resources and maximum ROI.

Market Research & Trend Analysis:

• Stay updated with industry trends, competitor strategies, platform algorithm changes, and emerging digital technologies.

Cross-functional Collaboration:

• Work closely with sales, product, and design teams to ensure aligned and effective marketing initiatives.

Salary & Benefits

• Basic Salary: BDT 25,000 - 45,000 (based on experience and skills)

• Performance bonus

• Festival bonus

• Health insurance

• Daily high-quality snacks

• Opportunity to work with an international creative team

• Monthly team workshops and learning sessions