Media Buying Specialist

Job Description

Title: Media Buying Specialist

Company Name: BizMappers Ltd.

Vacancy: 2

Age: 26 to 40 years

Job Location: Dhaka (Adabor)

Salary: Negotiable

Experience:

• 3 to 4 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Bachelor/Honors

Bachelor's Degree in Marketing, Communications, or related field will add value 

• 3 to 4 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Age 26 to 40 years

• Minimum 3–4 years of hands-on media buying experience. 

• Proven experience in managing BDT 8–30 lakh+ monthly budgets for brands.

• Strong understanding of brand awareness vs conversion campaigns.

• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads.

• Meta Ads Manager, TikTok, etc.

• Strong analytical skills and ability to interpret data to drive campaign decisions.

• Organized with problem-solving capability. 

Job Description: We are seeking a talented and experienced Meida Buying Specialist to join our team, who can plan and execute brand-focused digital media campaigns. This role is ideal for someone who understands that- media buying is not just ad setup, brand growth requires reach, frequency, and consistency. Also, large brands need protection, not just optimization

Mode of Job: Full-Time (10am – 7pm)

𝗞𝗲𝘆 𝗝𝗼𝗯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

• Develop strategic media buying plans based on brand objectives and allocate budgets across platforms (Meta, Google/YouTube, TikTok). 
• Decide the right media mix for brand awareness & engagement campaigns
• Set up, manage, and optimize campaigns on: Facebook & Instagram Ads, Google Ads & YouTube, TikTok Ads. 
• Select correct campaign objectives (Reach, Video Views, Engagement), and maintain proper campaign structure and budget discipline 
• Optimize campaigns while protecting brand impact
• Analyze performance beyond surface metrics
• Track and interpret: CPM, Reach & Frequency, Video View Rates & Completion Rates, Creative fatigue and audience saturation. 
• Work closely with creative and content teams
• Provide media-driven feedback on: Video duration & format, hook strength (first 3–5 seconds), platform suitability
• Prepare clear, insight-based reports, explain performance to internal teams and clients in simple language
• Support senior leadership in client presentations

• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

𝗢𝘁𝗵𝗲𝗿 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:

• Unlimited Tea

𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭:

• Annual Retreat/Picnic

• Birthday Celebration

• Celebration of Cultural Events & Occasions

Weekend: 1 day (Friday), and alternate Saturdays