SEO Specialist

Job Description

Title: SEO Specialist

Company Name: Pakiza Apparels Ltd.

Vacancy: --

Age: 25 to 40 years

Location: Dhaka (Vatara)

Salary: Negotiable

Experience:
∎ At least 5 years
∎ The applicants should have experience in the following business area(s):Software Company, Garments, Textile

Published: 11 May 2024

Education:
∎ Diploma in Computer
∎ Bachelor of Science (BSc)

Requirements:

Additional Requirements:
∎ Age 25 to 40 years

Responsibilities & Context:
∎ We are seeking a highly skilled, collaborative, and driven individual to join our team as a reliable Sr. SEO Specialist. In this role, you will optimize our websites for specific keywords to enhance search engine rankings. Candidate must have in-depth knowledge of SEO (On page, Off Page, Technical SEO), in Laravel website.
∎ Conduct comprehensive technical website audits & resolve technical issues impacting SEO performance.
∎ ·       Implement on-page optimizations, including meta tags, headings, schema markup, and URL structures
∎ ·       Monitor website performance using tools like Google Analytics, Google Search Console.
∎ ·       Uncover high-value keywords to fuel organic traffic growth through in-depth keyword research.
∎ ·       Stay ahead by analyzing keyword trends and identifying clients’ competitor strategies.
∎ ·       On-page SEO, optimizing page titles, meta descriptions, H1 header text and incorporating the primary or focus keyword into the page content·
∎ ·       Utilize knowledge of search engine algorithms and ranking methods to develop and implement effective SEO strategies tailored to the Laravel framework.
∎ ·       Manage and optimize website content, including product descriptions, and landing pages, to improve search engine visibility and organic traffic.
∎ ·       Develop and execute digital marketing campaigns across various channels, including social media, email, and paid advertising, to complement SEO efforts and drive targeted traffic to the website.
∎ ·       Conduct competitive analysis to identify strengths, weaknesses, and opportunities for improvement in comparison to industry competitors.
∎ ·       Provide regular updates and reports on SEO performance, including keyword rankings, organic traffic growth, and conversion rates, to stakeholders within the organization.
∎ ·       Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment of SEO initiatives with overall business goals and objectives.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (Vatara)

Read Before Apply:

·       Have an understanding of HTML, CSS, JavaScript, and laravel.

·       Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush).

·       Understanding of search engine algorithms and ranking methods.

·       Extensive SEO experience with Laravel framework and understanding of its SEO-related features and capabilities.

·       Proficiency in using Laravel-specific SEO packages and libraries, such as Laravel SEO by Artesaos.

·       Experience in digital marketing principles and strategies, including(Social media marketing, Email marketing, Content marketing, Paid advertising (e.g., Google Ads, Facebook Ads))·

       Ability to complete competitive analysis of other companies within the industry.

·       Results-oriented mindset with a commitment to achieving SEO goals.Excellent problem-solving and analytical skills.