SEO Specialist (Digital Growth)/ Digital Marketing Manager.

Job Description

Title: SEO Specialist (Digital Growth)/ Digital Marketing Manager.

Company Name: One Umbrella IT Limited

Vacancy: --

Age: Na

Job Location: Dhaka (DOHS Baridhara)

Salary: Negotiable

Experience:

• 5 to 8 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

• Bachelor of Business Administration (BBA)

Professional Digital Marketing Certification will be preferred

• 5 to 8 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

Requirements

Education

• Bachelor/Honors

• Bachelor’s degree in Marketing, Business Administration, or relevant discipline

• Professional Digital Marketing Certification will be preferred

Experience

• 5 to 8 years

• The applicants should have experience in the following business area(s): Digital Marketing Agency’s, Business-to-Business (B2B), Software Company, Telecommunication.

Additional Requirements

• Bachelor’s degree in Marketing, Media, Communications, or an equivalent combination of education and experience

• 5+ years of relevant experience in digital marketing

• Advanced & Strong knowledge of SEO, Meta Adds, Google Ads, Analytical Tools, Google Tag Manager and GA4

• Strong data visualization skills using Tableau and other tools such as Power BI and Looker Studio

• Intermediate to advanced knowledge of digital marketing best practices

• Solid understanding of digital media planning and buying, social media platforms, digital analytics, customer segmentation, and MarTech

• Experience in content marketing across various social platforms

• Strong knowledge of digital audience management, including identifying target audiences and remarketing strategies

• Excellent communication and project/campaign management skills

• Campaign optimization, performance tracking, and ROI analysis capacity.

Responsibilities & Context

Overview

One Umbrella IT Limited is a dynamic IT solutions company providing complete 360° digital and software services for modern businesses. We specialize in delivering customized technology solutions that help organizations streamline operations, improve efficiency, and achieve sustainable growth.

Our expertise covers a wide range of services, including ERP software development, business automation systems, web and mobile application development, and digital marketing. By bringing all services under one umbrella, we ensure seamless integration, consistency, and long-term reliability for our clients.

At One Umbrella IT Limited, we focus on understanding business needs first, then building solutions that are practical, scalable, and future-ready. Our goal is not just to deliver software, but to create systems that enhance control, transparency, and overall business performance.

About the Role

We are seeking a highly analytical and results-driven SEO Specialist (Digital Growth). The role focuses on technical SEO, data analysis, Social Media Ads Campaign and performance optimization to drive organic growth and improve search visibility.

• Plan and Deploy Digital campaigns across Facebook, YouTube, Google Ads, Display, UAC, LinkedIn, TikTok, and programmatic platforms.

• Coordinate with creative agency, graphic designers, video editors, copywriters, and web developers.

• Digital communication support for promotions, events, launches, and partnerships.

• Ensure campaigns go live on time with proper audience targeting and tracking parameters and manage day-to-day content posting on social handles

• Monitor trends and create engaging content ideas aligned with brand guidelines.

• Track campaign performance through analytics dashboards and optimize budgets, audiences and creatives alongside prepare reports and share insights.

• Conduct A/B tests for creatives, ad formats, audiences, and landing pages.

• Work closely with digital media buying agencies to ensure ROI-driven execution.

• Analyze data from Google Analytics, Meta Suite, YouTube Studio, Search Console, and CRM tools.

• Generate ideas for reels, short videos, static content, and interactive digital materials.

• Assist in website content updates, SEO optimization, keyword research, and landing page improvements.

• Monitor SEO performance (organic traffic, ranking, crawl issues).

• Generate qualified B2B leads for security service business.

• Manage company website, landing pages, and online branding.

• Lead and supervise Digital Marketing Team members.

• Monitor marketing KPIs, analytics, and campaign performance.

• Optimize marketing ROI and customer acquisition cost.

• Coordinate with Sales & Business Development Team.

• Prepare monthly marketing reports for Management.

Key Responsibilities

• On-Page SEO: Implement and optimize meta titles, descriptions, headings, and internal linking structures

• Keyword Research: Conduct keyword research and map search intent to support content and ranking growth

• Content Optimization: Assist in creating and optimizing SEO-friendly blogs, landing pages, and website content

• Technical SEO Support: Identify and resolve basic technical issues including indexing, crawl errors, and site performance

• Local SEO: Manage and optimize Google Business Profiles and support local search visibility

• Performance Monitoring: Track keyword rankings, organic traffic, and SEO KPIs using tools such as Google Analytics and Google Search Console

• Lead Funnel Support: Assist in optimizing lead generation funnels to improve conversion rates

• Basic Link Building: Support backlink acquisition and outreach activities

• Competitor Analysis: Monitor competitor strategies and identify opportunities for improvement

• Collaboration: Work closely with content, design, and development teams to implement SEO best practices

Skills & Expertise

Communication, Data analysis, Digital Marketing (Social Media Marketing,) Media Planning/ Media Buying, Project Management SEO and Digital Marketing, social media or content marketing, Search Engine Optimization (SEO), Technical SEO

• Weekly 2 holidays
• Salary Review: Yearly
• Festival Bonus: 2