Senior/Brand Manager (Consumer Brands, Foods)

Job Description

Title: Senior/Brand Manager (Consumer Brands, Foods)

Company Name: Advanced Chemical Industries Limited (ACI)

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA/MBA in Marketing from reputed private or public university

Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s): Brand Planning/ Development, Brand Promotion, Promotion and Branding

Job Responsibilities:
∎ Set national target for the brand and formulate marketing, advertising, and promotional strategies to achieve national target, brand growth & market share.
∎ Develop marketing mix in accordance with brand guidelines to enhance brand awareness, image, and equity.
∎ Improve cost base to ensure the brand profitability and affordability.
∎ Monitor distribution width depth in the territory to ensure availability and merchandising.
∎ Develop & supervise all advertising campaigns in print, electronic and outdoor media as well as event management.
∎ Develop annual operational plan, set forecast, production & procurement plan.
∎ Liaison with advertising agency to supervise advertising and promotional campaign.
∎ Conduct consumer survey to understand consumer mindset and behavior as well as media habit.
∎ Identify & explore the scope to improve existing product
∎ Identify & explore the scope of new product & develop the strategy for launching new product.
∎ Reporting of the brand periodically ( monthly, quarterly, annually)
∎ Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
∎ Measure and report on the performance of all digital marketing campaigns
∎ Any other task assigned by the Management

Additional Requirements:
∎ Age at least 28 years

Salary: Negotiable

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 29 Jul 2021

Company Information:
∎ 26 Jul 2021
∎ Advanced Chemical Industries Limited (ACI)
∎ Address : ACI Centre, 245 Tejgaon Industrial Area, Dhaka-1208.
∎ Web : www.aci-bd.com
∎ Business : Pharmaceuticals; Agribusiness; Consumer Brands.

Category: Marketing/Sales