Senior Manager/Manager (Digital Marketing)

Job Description

Title: Senior Manager/Manager (Digital Marketing)

Company Name: Concord Group

Vacancy: --

Age: 35 to 50 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ 10 to 20 years
∎ The applicants should have experience in the following business area(s):Multinational Companies, Group of Companies, Web Media/Blog, Amusement Park

Published: 29 Jan 2024

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Age 35 to 50 years
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
∎ Proven track record in a Digital Marketing Manager role or equivalent.
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns and digital advertising best practices.
∎ Proficiency in utilizing a range of digital marketing tools and platforms.

Responsibilities & Context:
∎ Strategic Planning: Develop, refine, and execute digital marketing strategies aligned with organizational goals. Conduct market research and audience analysis to identify target segments and tailor campaigns accordingly. Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
∎ SEO and SEM Mastery: Oversee the optimization of website content and structure for improved search engine visibility. Manage and optimize paid advertising campaigns across platforms such as Google Ads to maximize reach and impact.
∎ Social Media Leadership: Formulate and implement robust social media strategies across diverse platforms. Create compelling, shareable content and actively engage with the audience to build and sustain a vibrant brand presence.
∎ Content Marketing Oversight: Direct the creation of high-quality, resonant content for various channels. Ensure content aligns with brand messaging, tells a compelling story. and meets the preferences of the target audience.
∎ Email Marketing Excellence: Design and implement strategic email campaigns to nurture leads and foster customer retention. Conduct rigorous A/B testing to refine and optimize email performance.
∎ Analytics and Insightful Reporting: Leverage tools like Google Analytics to track, analyze, and interpret website traffic and campaign performance. Provide regular, insightful reports to guide data-driven decision-making and continuously optimize marketing strategies.
∎ Digital Advertising: Plan and execute impactful digital advertising campaigns on diverse platforms. Monitor, analyze, and interpret ad performance data, making informed adjustments as necessary.
∎ Conversion Rate Optimization Expertise: Develop and implement strategies to enhance website and landing page conversion rates. Conduct rigorous A/B testing to refine user experiences and conversion paths.
∎ Budget Management and ROI Maximization: Efficiently allocate and manage digital marketing budgets to maximize return on investment. Monitor spending against performance metrics and make strategic adjustments to optimize outcomes. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∎ Team Leadership: Lead, inspire, and mentor a high-performing digital marketing team. Foster collaboration not only within the marketing team but also across cross-functional teams to ensure seamless, integrated marketing efforts. Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Required Skills & Expertise:

Compensation & Other Benefits:
∎ Mobile bill, Medical allowance, Insurance, T/A, Gratuity
∎ Festival Bonus: 2
∎ Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Read Before Apply: Should have experience in successfully executing SEO campaigns.

Company Information:
∎ Concord Group
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.

Address::
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.

Application Deadline: 28 Feb 2024

Category: Marketing/Sales

Source: bdjobs.com

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