Senior Executive/Assistant Manager, Digital Marketing

Job Description

Title: Senior Executive/Assistant Manager, Digital Marketing

Company Name: AgroSAL Limited

Vacancy: --

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• At least 5 years

• Bachelor of Science (BSc)

• At least 5 years

Technical & Marketing Tools:

• Google Analytics 4 (GA4), Google Tag Manager (GTM)

• Facebook Ads Manager, Google AdsGoogle Search Console, Firebase

• CRM tools and marketing automation platforms

• Microsoft Excel & PowerPoint

• Strong knowledge of BigQuery, Python, and front-end analytics dashboards

• Experience in API-based campaign execution

• Expertise in performance marketing and conversion tracking

1. Digital Marketing & Campaign Management

• Plan, execute, and optimize end-to-end digital campaigns across platforms

• Develop creative content ideas (copies, creatives, storytelling) aligned with brand objectives

• Launch and manage campaigns using APIs and ad platforms

• Monitor key KPIs such as CTR, CPA, conversion rates, and ROI

• Optimize audience targeting, bidding strategies, and budget allocation

2. Web Marketing & Campaign Tracking

• Set up and manage Pixel tracking, event tracking, and campaign customization (JSON- setups)

• Implement CAPI (Server-Side Tracking) and Google Tag Manager (GTM) for Meta and Google Display Network

• Configure and optimize Google Analytics 4 (GA4) for user behavior analysis and UX insights

• Conduct A/B testing across campaigns creatives and landing pages

• Ensure accurate reporting and performance tracking across Meta, Google and other platfor

• SEO & AI based Content Optimization for Organic and Paid Traffic

3. CRM & Data-Driven Marketing

• Lead CRM platform integration with both BTL and digital lead sources

• Segment customer data based on geography, demographics, age, and cropping behavior

• Analyze customer lifecycle and engagement trends (Customer Data Modeling)

• Drive campaign optimization using CRM insights and data segmentation & Automation

• Ensure seamless data flow between marketing platforms and CRM systems

4. Research, Insights & Strategy

• Analyze competitor digital activities and benchmark performance

• Identify market trends and emerging opportunities in agri-tech and digital marketing

• Develop strategic presentations for marketing and management roles

• Translate insights into actionable marketing strategies

5. Content Planning & Integration

• Lead content planning across digital platforms (Meta, web, Mobile Apps.)

• Align content strategy with CRM insights and campaign objectives

• Ensure integration of BTL activities with digital amplification

6. Agency Management & Collaboration

• Collaborate with media and creative agencies to develop effective digital media plans

• Translate brand briefs into actionable agency deliverables

• Oversee execution of campaigns and ensure timely delivery of reports

• Monitor agency performance and optimize campaigns when deem necessary

• Evaluate media efficiency based on Campaign ROI

• Provident fund,Mobile bill,Insurance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Hospitalization Benefits