Senior Executive - Marketing & Communications

Job Description

Title: Senior Executive - Marketing & Communications

Company Name: Miniso Bangladesh Ltd.

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-04-15

Application Deadline: 2026-05-15

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Assist in planning and executing the strategic Marketing & Communication Plan aligned with overall business objectives.

• Ensure effective implementation of marketing campaigns to enhance brand visibility and positioning.

• Act as the primary communication bridge between Miniso and external agencies to ensure seamless execution and high-quality output.

• Coordinate with external stakeholders, including media houses, print vendors, and production agencies, for smooth campaign delivery.

• Negotiate with media vendors, influencers, and artists to secure cost-effective and high-value collaborations.

• Oversee the development of digital content, including social media visuals, advertisements, and reels.

• Create short-form video content (reels) aligned with brand communication.

• Ensure strong design aesthetics across all brand communications and marketing materials.

• Supervise video commercials and product-focused photo-shoots to ensure timely and quality execution.

• Identify, engage, and manage relationships with influencers, artists, and content creators for marketing campaigns.

• Utilize Meta platforms effectively for content planning, posting, and performance tracking.

• Stay updated on social media trends, digital content formats, and consumer behavior to maintain brand relevance.

• Maintain awareness of popular culture and entertainment trends to align marketing initiatives.

• Prepare reports and conduct insightful analysis of campaign performance and results.

• Develop PR write-ups and manage communication to maintain brand image.