Job Description
Title: Senior Executive Digital Marketing
Company Name: A Reputed Group of Company
Vacancy: 02
Job Location: Dhaka (Tejgaon)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor's degree in Marketing, Digital Marketing, or a related field.
Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s):
Digital Marketing Strategist, SEO and Digital Marketing
∎ The applicants should have experience in the following business area(s):
Software Company
Job Responsibilities:
∎ Digital Strategy Development: Collaborate with the product team to create comprehensive digital marketing strategies that align with our overall business objectives.
∎ Content Creation: Develop, manage engaging and relevant content across various digital platforms, including website, blog, social media, and email campaigns etc.
∎ SEO and SEM: Optimize website content for search engines (SEO) and manage paid search advertising campaigns (SEM) to improve visibility and drive organic and paid traffic.
∎ Social Media Management: Create, schedule, and monitor content across social media platforms, engage with the audience, and analyze performance metrics.
∎ Email Marketing: Plan and execute email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
∎ Analytics and Reporting: Monitor key performance indicators (KPIs) using analytics tools to assess the effectiveness of digital marketing efforts. Provide regular reports and insights to inform decision-making.
∎ Conversion Rate Optimization (CRO): Continuously analyze user behavior on our website and implement CRO strategies to improve conversion rates.
∎ Online Advertising: Manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
∎ Marketing Automation: Implement and optimize marketing automation workflows to nurture leads and improve customer retention.
∎ Competitor Analysis: Stay updated on industry trends and competitive landscapes to identify opportunities and threats.
Additional Requirements:
∎ Age at most 32 years
∎ Both males and females are allowed to apply
∎ Proven experience in digital marketing, with a strong portfolio of successful campaigns.
∎ Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, email marketing software, and social media management tools.
∎ Strong understanding of SEO, SEM, email marketing, and social media marketing best practices.
∎ Excellent written and verbal communication skills.
∎ Analytical mindset with the ability to interpret data and make data-driven decisions.
∎ Creativity and attention to detail.
∎ Ability to work independently and as part of a collaborative team.
∎ Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 25 Oct 2023
Company Information:
∎ 25 Sep 2023
∎ A Reputed Group of Company
Category: IT/Telecommunication
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