Senior Executive (BTL & Brand Activation)

Job Description

Title: Senior Executive (BTL & Brand Activation)

Company Name: A Group of Company

Vacancy: 1

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience: --

Published: 2026-09-19

Application Deadline: 2026-10-19

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

We are looking for an energetic and execution-driven marketing professional to manage BTL campaigns, brand activation and on-ground promotional activities across Bangladesh. The role will focus on converting marketing plans into effective field-level execution that strengthens brand visibility, customer engagement and sales support.

1. Plan and execute BTL campaigns and brand activation programs across different markets in Bangladesh.

2. Manage retail/shop activation, roadshows, fairs, exhibitions, dealer events, product displays and promotional campaigns.

3. Coordinate nationwide activation activities with Sales, Trade Marketing, dealers/distributors and regional teams.

4. Develop and execute POSM including banners, festoons, danglers, wobblers, posters, display units, shop branding and promotional materials.

5. Coordinate with activation agencies, event management companies, printers, fabricators and other vendors.

6. Conduct regular market visits to ensure proper execution, branding visibility and POSM placement.

7. Support new product launches, dealer meets, consumer engagement programs and tactical sales campaigns.

8. Negotiate with vendors and manage quotations, comparative statements, work orders and BTL-related budgets.

9. Monitor campaign performance using relevant KPIs such as reach, footfall, leads, customer engagement, conversion and cost effectiveness.

10. Collect field data, photographs and activation reports and prepare post-campaign analysis and management reports.

11. Track competitor BTL activities and identify new opportunities for stronger market visibility.

12. Ensure all activities are completed on time, within budget and according to brand guidelines.

• Tour allowance,Insurance
• Salary Review: Yearly
• Festival Bonus: 2

As Per Company Policy