Senior Executive - Brand & Communications

Job Description

Title: Senior Executive - Brand & Communications

Company Name: Meena Bazar

Vacancy: --

Age: 22 to 35 years

Location: Dhaka (Dhanmondi)

Salary: Negotiable

Experience:
∎ 3 to 5 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Retail Store, Restaurant, Super store, E-commerce

Published: 26 Dec 2024

Education:
∎ BBA or MBA major in Marketing from any reputed UGC-approved university.
∎ Experience in marketing, branding, and campaign management.
∎ Relevant industry experience will get preference.
∎ BBA or MBA major in Marketing from any reputed UGC-approved university.
∎ Experience in marketing, branding, and campaign management.
∎ Relevant industry experience will get preference.

Requirements:

Additional Requirements:
∎ Age 22 to 35 years

Responsibilities & Context:
∎ Coordinate and oversee ongoing marketing and brand campaigns across all platforms (digital and offline).
∎ Ensure timely execution of weekend promotion campaigns and verify offers for accuracy.• Collaborate with the design and content development teams for daily creatives and promotional materials.
∎ Track the status of in-store branding elements to ensure consistent communication at outlets.
∎ Communicate with vendors, media partners, or agencies for project execution updates.
∎ Check digital platforms to ensure alignment with campaign plans (social media, website, etc.).
∎ Conduct competitor analysis to understand trends, promotional strategies, and customer engagement.
∎ Coordinate with the sales team to analyze store footfall and campaign performance.
∎ Monitor and review promotional budgets to ensure spending aligns with cost control targets.
∎ Work on concepts for weekly OVCs/TVCs or campaign content, ensuring they are impactful and customer-centric.
∎ Ensure visual materials (posters, banners, etc.) are ready for in-store promotions.
∎ Develop a detailed monthly marketing calendar aligned with business objectives and key sales periods.
∎ Track marketing spending and prepare a monthly expense vs. budget report.
∎ Analyze data from previous campaigns and create insights for upcoming strategies.
∎ Identify opportunities for digital media ad placements to support in-store campaigns.
∎ Assist in developing the annual marketing plan, outlining campaigns, budgets, and branding initiatives.
∎ Analyze yearly sales data, customer feedback, and campaign ROI to inform future strategies.
∎ Develop and implement innovative concepts to attract new and retain existing customers at outlets.
∎ Coordinate and oversee ongoing marketing and brand campaigns across all platforms (digital and offline).
∎ Ensure timely execution of weekend promotion campaigns and verify offers for accuracy.• Collaborate with the design and content development teams for daily creatives and promotional materials.
∎ Track the status of in-store branding elements to ensure consistent communication at outlets.
∎ Communicate with vendors, media partners, or agencies for project execution updates.
∎ Check digital platforms to ensure alignment with campaign plans (social media, website, etc.).
∎ Conduct competitor analysis to understand trends, promotional strategies, and customer engagement.
∎ Coordinate with the sales team to analyze store footfall and campaign performance.
∎ Monitor and review promotional budgets to ensure spending aligns with cost control targets.
∎ Work on concepts for weekly OVCs/TVCs or campaign content, ensuring they are impactful and customer-centric.
∎ Ensure visual materials (posters, banners, etc.) are ready for in-store promotions.
∎ Develop a detailed monthly marketing calendar aligned with business objectives and key sales periods.
∎ Track marketing spending and prepare a monthly expense vs. budget report.
∎ Analyze data from previous campaigns and create insights for upcoming strategies.
∎ Identify opportunities for digital media ad placements to support in-store campaigns.
∎ Assist in developing the annual marketing plan, outlining campaigns, budgets, and branding initiatives.
∎ Analyze yearly sales data, customer feedback, and campaign ROI to inform future strategies.
∎ Develop and implement innovative concepts to attract new and retain existing customers at outlets.

Skills & Expertise:

Compensation & Other Benefits:
∎ Tour allowance, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Leave Encashment
∎ Leave Encashment

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Dhanmondi)

Company Information:
∎ Meena Bazar
∎ House # 44, Road # 16 (27 Old), Dhanmondi, Dhaka-1209
∎ Meena Bazar is one of the leaders in retail super stores in Bangladesh, which offers wide range of high quality products and superior customer service. Today, Meena Bazar is considered as an industry benchmark for its continuous innovation, commitment to ensure quality and delightful services. For last 15 years, Meena Bazar has been serving customers both in Dhaka and Chittagong city with their brick and mortar stores. Having the intention of doing something for this rising population tilted towards digitalization, Meena Bazar proudly re-launches their online store, a store where everything is available at the tip of your fingertips.

Address::
∎ House # 44, Road # 16 (27 Old), Dhanmondi, Dhaka-1209
∎ Meena Bazar is one of the leaders in retail super stores in Bangladesh, which offers wide range of high quality products and superior customer service. Today, Meena Bazar is considered as an industry benchmark for its continuous innovation, commitment to ensure quality and delightful services. For last 15 years, Meena Bazar has been serving customers both in Dhaka and Chittagong city with their brick and mortar stores. Having the intention of doing something for this rising population tilted towards digitalization, Meena Bazar proudly re-launches their online store, a store where everything is available at the tip of your fingertips.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 5 Jan 2025

Category: Marketing/Sales

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