Senior Executive /Assistant Manager - Digital Marketing

Job Description

Title: Senior Executive /Assistant Manager - Digital Marketing

Company Name: Concord Group

Vacancy: --

Location: Dhaka

Salary: Negotiable

Experience:
∎ 2 to 6 years
∎ The applicants should have experience in the following business area(s):Multinational Companies, Group of Companies, Web Media/Blog, Amusement Park

Published: 8 Oct 2024

Education:
∎ Bachelor/Honors, Masters

Requirements:

Additional Requirements:
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
∎ Experienced in Social Media Management, Media buying, Publish Digital Marketing Content, Content Briefing to creative team.
∎ Proficiency in Analysis & present campaign results, Analyzing & tracking online marketing metrics, Collaborating with other agencies and vendors, Drafting marketing emails, Keeping marketing costs low & Updating databases.
∎ Proven track record in a Digital Marketing Position or equivalent.
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns and digital advertising best practices.
∎ Proficiency in utilizing a range of digital marketing tools and platforms.
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
∎ Experienced in Social Media Management, Media buying, Publish Digital Marketing Content, Content Briefing to creative team.
∎ Proficiency in Analysis & present campaign results, Analyzing & tracking online marketing metrics, Collaborating with other agencies and vendors, Drafting marketing emails, Keeping marketing costs low & Updating databases.
∎ Proven track record in a Digital Marketing Position or equivalent.
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns and digital advertising best practices.
∎ Proficiency in utilizing a range of digital marketing tools and platforms.

Responsibilities & Context:
∎ Oversee media buying, masking and lead generation campaigns across Meta, Google Display Network (GDN), and LinkedIn for key projects, including: Fantasy Kingdom, Foy's Lake, Resort Atlantis, Foy's Lake Resort, Lia Restaurant, Lake View Restaurant, Xtreme Racing-Go Kart & Concord Interior
∎ Collaborate with external agencies and in-house design teams to ensure alignment on content development and the execution of marketing campaigns.
∎ Manage relationships with business partners and vendors, such as news portals and online travel agency (OTA) platforms.
∎ Oversee website maintenance and ensure optimal functionality, keyword research.
∎ Coordinate with sales and marketing teams to plan & execute digital marketing campaigns effectively.
∎ Develop content strategies, including planning copy and captions for various marketing channels.
∎ Prepare media buying budget and coordinate with the accounts department for the billing process.
∎ Generate monthly reports to measure the effectiveness of digital marketing efforts and monitor performance across various social media platforms.
∎ Response to customer inquiries, manage lead generation queries, and coordinate ticket purchase via the website. Collaborate with park ticket counters to ensure smooth ticketing processes.
∎ Oversee media buying, masking and lead generation campaigns across Meta, Google Display Network (GDN), and LinkedIn for key projects, including: Fantasy Kingdom, Foy's Lake, Resort Atlantis, Foy's Lake Resort, Lia Restaurant, Lake View Restaurant, Xtreme Racing-Go Kart & Concord Interior
∎ Collaborate with external agencies and in-house design teams to ensure alignment on content development and the execution of marketing campaigns.
∎ Manage relationships with business partners and vendors, such as news portals and online travel agency (OTA) platforms.
∎ Oversee website maintenance and ensure optimal functionality, keyword research.
∎ Coordinate with sales and marketing teams to plan & execute digital marketing campaigns effectively.
∎ Develop content strategies, including planning copy and captions for various marketing channels.
∎ Prepare media buying budget and coordinate with the accounts department for the billing process.
∎ Generate monthly reports to measure the effectiveness of digital marketing efforts and monitor performance across various social media platforms.
∎ Response to customer inquiries, manage lead generation queries, and coordinate ticket purchase via the website. Collaborate with park ticket counters to ensure smooth ticketing processes.

Skills & Expertise:

Compensation & Other Benefits:
∎ Mobile bill, Medical allowance, Insurance, T/A, Gratuity
∎ Festival Bonus: 2
∎ Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.
∎ Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Read Before Apply: Should have experience in successfully executing SEO campaigns.

Company Information:
∎ Concord Group
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.

Address::
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.

Application Deadline: 7 Nov 2024

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 6.20%
North South University 4.82%
University of Dhaka 4.82%
Daffodil International University (DIU) 3.86%
3.44%
BRAC University 2.62%
Independent University, Bangladesh 2.34%
Jagannath University 2.07%
Southeast University 1.93%
Jahangirnagar University 1.93%

Interested By Age Range

Age Range Percentage (%)
20-30 55.23%
31-35 28.79%
36-40 7.58%
40+ 3.31%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 6.06%
20K-30K 18.32%
30K-40K 20.66%
40K-50K 20.80%
50K+ 34.16%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 10.61%
0.1 - 1 years 6.34%
1.1 - 3 years 21.63%
3.1 - 5 years 21.76%
5+ years 39.67%

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