Senior Executive/ Assistant Manager - Digital Assets & Marketing

Job Description

Title: Senior Executive/ Assistant Manager - Digital Assets & Marketing

Company Name: Nagad Limited

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-04-01

Application Deadline: 2026-04-09

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Manage and grow social media platforms through effective content planning, scheduling, and execution.

• Drive engagement-focused strategies to enhance audience interaction and reach.

• Plan content aligned with marketing funnel stages (Awareness, Consideration, Conversion).

• Contribute to campaign ideation by integrating digital trends and platform best practices.

• Develop and execute data-driven digital campaigns aligned with business objectives.

• Utilize strong knowledge of platforms such as Meta, Google, TikTok, etc. for campaign planning and execution.

• Manage performance-driven campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and DV360.

• Monitor and optimize campaigns to improve ROAS, efficiency, and overall performance.

• Analyze campaign and engagement data to generate actionable insights.

• Optimize content and campaigns using data and market trends.

• Apply audience segmentation using first-party and platform data for effective targeting.

• Monitor campaign performance and identify optimization opportunities.

• Ensure efficient budget utilization and improved campaign outcomes.

• Prepare presentations on campaign performance, insights, and recommendations.

• Analyze and manage data using Excel/Google Sheets for reporting and decision-making.

• Develop structured reports and documents with strong business clarity.

• Review and approve campaign documents to ensure compliance and quality standards.

• Provident Fund

• Mobile Bill

• 2 weekly holidays for work-life balance

• Comprehensive Health/Medical Insurance

• Festival Bonus (twice a year)