Senior Digital Marketing Specialist (Performance & Lead Generation)

Job Description

Title: Senior Digital Marketing Specialist (Performance & Lead Generation)

Company Name: Creative Agency LTD

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 35000 - 50000 (Monthly)

Experience: --

Published: 2026-07-06

Application Deadline: 2026-07-31

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

1. Lead Generation & Campaign Management: Design, launch, and aggressively optimize paid ad campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, Performance Max) to generate targeted leads for tour packages and student visa counseling.

2. Targeting & Audience Segmentation: Build and manage highly specific target audiences, lookalike audiences, and advanced remarketing funnels to separate high-intent students from casual holiday travelers.

3. Conversion Rate Optimization (CRO): Create, test, and optimize landing pages, lead capture forms, and ad creatives to maximize click-through rates (CTR) and conversion rates while minimizing Cost Per Acquisition (CPA).

4. Data & ROI Tracking: Set up precise event and conversion tracking using Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager to ensure every advertising taka spent is fully accountable.

5. Content & Ad Creative Strategy: Collaborate with the creative team to produce high-performing ad formats (video hooks, carousel ads, student success stories, and localized travel vlogs) that align with Bangladeshi consumer psychology.

6. At least 4 to 6 year(s) of proven experience in hardcore digital lead generation and must have a documented track record of running lead generation campaigns specifically for Education Consultancy firms and Tours & Travels agencies.