Regional Sales Manager (RSM) /Area Sales Manager (ASM)

Job Description

Title: Regional Sales Manager (RSM) /Area Sales Manager (ASM)

Company Name: Bombay Sweets & Co. Ltd.

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies

• Bachelor’s degree in business, Marketing, or related field.      

• MBA/PGDM preferred.

• 5 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies

Key Skills & Competencies.      

• 5 –10 years of FMCG sales experience, including team handling—preferably in Frozen Food Items.

• Strong understanding of FMCG Foods segment (Frozen Foods Items of BSCL).

• Good distributor management and trade relations.        

• Strong analytical and communication skills.        

• Ability to lead field teams and work under pressure.       

• Proficiency in Excel, Google Sheets, and sales automation apps.

• Searching & keep record of alternative team members & distributors for smooth action.

• Candidates must have frozen food industry job experience get advantages

Position Overview

We’re seeking talented and dynamic RSM/ASM sales team to join our Frozen Food Team at Bombay Sweets & Co. Ltd. If you have a knack for sales and have a passion for sales, then you will play a pivotal role in our business operations and also deliver your overall performance by managing frozen products, sales, stock inventories in the sales market by leading the team ZI, SR for the smooth sales operation. We welcome you to join our company. We offer competitive remunerations, comprehensive benefits and growth opportunities within the company.

Key Responsibilities

1. Sales & Revenue Achievement

• Achieve monthly, quarterly, and annual sales targets for the Foods category.

• Drive primary and secondary sales performance across assigned territories.

• Ensure availability of all food products across modern trade, general trade, and wholesale channels.

2. Distribution & Channel Management

• Manage and expand the distributor network across urban, semi-urban, and rural areas.

• Optimize stock levels, order planning, and product freshness (expiry management).

• Ensure efficient delivery and coverage across target markets.

3. Market Execution

• Ensure excellent visibility, merchandising, and POS placement in stores.

• Monitor competitor pricing, promotions, and activities; provide market insights.

• Drive category-specific activations (e.g., tasting campaigns, festival promotions).

• Increase Market Share by increasing sales each & every territory over competitor.

4. Team Management

• Lead and motivate Zone-In-Charge (ZI) and Sales Representative (SR)

• Conduct field coaching, route audits, and joint market visits.

• Monitor team performance, productivity, and route-wise coverage.

• Maintain skill Team & maintain healthy relationship with team for productive result

5. Planning & Reporting

• Prepare sales plans, forecasts, beat plans, and coverage plans.

• Track key KPIs: sales growth, numeric distribution, weighted distribution, and strike rate.

• Maintain MIS reports, daily sales trackers, and dashboard updates.

• Take distribution value/product wise sales & make plan for improvement & report.

KPIs (Key Performance Indicators)        

• Sales target achievement.      

• Distribution expansion and coverage.        

• Product freshness and availability.        

• Outlet visibility and planogram compliance.       

• Team productivity and distributor performance.

• Very attractive remuneration will be paid to selected candidates.