Performance Marketing Executive (Google Ads & Facebook Ads)

Job Description

Title: Performance Marketing Executive (Google Ads & Facebook Ads)

Company Name: Arafin Media

Vacancy: 1

Age: 25 to 35 years

Job Location: Dhaka

Salary: Tk. 25000 - 35000 (Monthly)

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, IT Enabled Service

• Bachelor/Honors

• 1 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, IT Enabled Service

• Age 25 to 35 years
• Only Male

Job Summary:

We are looking for a Social Media & Google Ads Specialist who will manage our both platforms and run paid advertising campaigns to generate leads and sales.

Key Responsibilities:

• Google Search, Display, YouTube Ads

• Facebook Ads setup optimisation

• LinkedIn Ads

• Campaign objective selection (Leads, Sales, Traffic, Messages)

• Audience targeting, re-targeting & lookalike audience

• Budget planning ও daily monitoring

• CPL/CPA/ROAS improve

• Caption writing (English)

• Comment & inbox reply coordination

• Audience engagement increase

Required Skills:

• Facebook Business Manager, Ads Manager knowledge

• Google Ads account handling experience

• Keyword research & negative keyword management

• Conversion-focused ad copy knowledge

• Landing page optimisation understanding

• Video ads experience (Reels/Shorts)

• E-commerce/Lead generation experience

• Campaign objective selection (Leads, Sales, Traffic, Messages)

• Audience targeting & re-targeting

• Google Tag Manager

• Ad creative testing (A/B testing)

• Daily budget & performance monitoring

• Budget control & bid strategy management

• Cost per lead/conversion improve

• Copy-writing sense (short & catchy captions)

• Analytics reading ability

Reporting & Optimisation:

• Weekly/monthly performance report

• KPI track (Reach, CTR, CPC, Conversions, ROAS)

• Underperforming ads optimize or stop