Job Description

Title: Marketing Manager, Exams, South Asia Clusterd

Company Name: The British Council

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Contractual

Job Context:
∎ The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.
∎ We work in two ways - directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK.
∎ These connections lead to an understanding of each other`s strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.
∎ Equality Statement:
∎ The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.
∎ The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.
∎ The British Council is committed to safeguarding children, young people and adults who we work with.
∎ We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
∎ Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council`s Safeguarding policies for Adults and Children.
∎ Payband: 6 / G
∎ Department: Marketing & Communications
∎ Contract type: Indefinite (locally appointed)

Job Responsibilities:
∎ Role Purpose:
∎ To support the Senior Marketing Manager, Exams in the development and implementation of the cluster/country marketing strategy and plans for Exams, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the Exams SBU to ensure that marketing programmes enable required business targets.
∎ Strategy and Planning:
∎ Supports the Senior Marketing Manager to develop and execute marketing plans for Exams in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
∎ Plans and executes go to market plans for Exams across the cluster/country, agreeing the programmes, delivery mechanisms, budgets, and resources.
∎ Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
∎ Monitors and reports on agreed marketing KPIs for Exams in the cluster/country.
∎ Consultancy, analysis & problem-solving:
∎ Applies professional marketing expertise to develop and enhance Exam's marketing strategies, plans and approaches for the cluster/country.
∎ Applies core technical and professional knowledge to identify and assess current state of Exams marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and reduce duplication.
∎ Makes appropriate linkages to issues in the Exams SBU and region, to help ensure that the development of Exams marketing strategies and plans is based on informed business insight and joined-up thinking.
∎ Business Development:
∎ Supports the implementation of new Exam's marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional Exams marketing strategy.
∎ Drives a clear focus on audiences and market segmentation.
∎ Explains to customers and colleagues within the cluster/country the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed.
∎ Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance.
∎ Subject/Sector expertise:
∎ Provides proactive professional advice and support to colleagues to ensure local Exams specific requirements are compliant with marketing policy, process, and governance.
∎ Ensure the development of high quality and effective Exam's marketing plans and solutions using and sharing their marketing expertise.
∎ Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
∎ Commercial and financial management:
∎ Using agreed corporate systems and processes, supports budget management for the cluster/country regarding Exam's marketing plans and programmes.
∎ Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
∎ Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products, and services.

Additional Requirements:
∎ Experience in a marketing position at a national level within a medium to large organisation
∎ Demonstrable experience of developing marketing strategies and plans
∎ Demonstrable experience of market demand assessment and generation
∎ Demonstrable experience of advanced digital advertisement
∎ Demonstrable experience of marketing KPIs tracking and reporting
∎ Demonstrable experience in managing relationships with agencies
∎ Applicants should be Bangladeshi passport holder or legally entitled to work in Bangladesh
∎ All necessary background checks as per the British Council Pre-Appointment Screening policy along with medical check-up will need to be completed successfully prior to signing the final employment contract

Salary:
∎ Attractive salary and benefits will be offered to the deserving candidate

Compensation & Other Benefits:
∎ An inclusive and engaging work environment encouraging cross-team collaboration and building connections with colleagues from different disciplines around the world
∎ Flexible working opportunities to support employee aspirations, personal activities and pursuits
∎ A learning environment with plenty of opportunities to develop skills and knowledge
∎ Experience of working in an international organisation which fosters work-life balance and commitment to smart working

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 27 Apr 2022

Company Information:
∎ 17 Apr 2022
∎ The British Council
∎ Business : The British Council is the UK`s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with - changing lives by creating opportunities, building connections and engendering trust.

Category: Marketing/Sales