Marketing Lead (Retail Fashion Brand)

Job Description

Title: Marketing Lead (Retail Fashion Brand)

Company Name: A Leading Fashion Brand in Bangladesh

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Retail Store

Published: 2025-09-10

Application Deadline: 2025-10-10

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Requirements:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Retail Store

Skills Required: Brand Planning/ Development,Campaign Management,Consumer Insights,Content Creation,Digital Marketing (Social Media Marketing),Market Research,Performance Evaluation,Search Engine Optimization (SEO),SEM

Additional Requirements:

• 5 to 7 years of proven experience in campaign management, brand building, and digital marketing, preferably in the fashion or retail industry.

• Strong expertise in campaign planning, content creation, social media management, and paid advertising.

• Practical knowledge of SEO & SEM optimization and performance analytics.

• Experience in photoshoot planning and execution aligned with brand aesthetics.

• Excellent skills in collaboration, project management, and cross-functional teamwork.

• Ability to conduct market research and translate insights into actionable strategies.

• Creative, detail-oriented, and passionate about fashion and branding.

Responsibilities & Context:

Responsibilities & Context

We are seeking a dynamic and experienced Marketing Lead to oversee our overall marketing efforts. This role will focus on planning and executing impactful campaigns, strengthening the brand, and driving both online and offline visibility.

Key Responsibilities:

• Campaign Management: Design, implement, and monitor integrated marketing campaigns across multiple channels.

• Content Creation: Collaborate with creative teams to produce compelling content for digital and offline platforms.

• Social Media Management: Oversee social media presence with engaging and consistent brand messaging.

• Paid Advertising: Manage and optimize advertising campaigns across Google, Facebook, Instagram, and other platforms.

• SEO & SEM Optimization: Ensure marketing assets are search-optimized to improve visibility and rankings.

• Performance Tracking & Reporting: Measure campaign effectiveness, track KPIs, and present data-driven insights.

• Market Research: Conduct competitor and consumer research to refine strategies and capture market opportunities.

• Collaboration: Work closely with sales, product, and creative teams to align marketing initiatives with business goals.

• Brand Management: Build and maintain a strong brand identity through consistent storytelling and positioning.

• Photoshoot Coordination: Lead the planning and execution of product and campaign photoshoots, ensuring alignment with brand standards.

Job Other Benifits:

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2
• Opportunity to work with a top fashion brand in Bangladesh
• Collaborative and dynamic work environment
• Career growth and learning opportunities
• Competitive salary and benefits package

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales