Marketing - Lead

Job Description

Title: Marketing - Lead

Company Name: CIIC SERVICE BANGLADESH CO

Vacancy: 1

Age: Na

Job Location: Dhaka (Banani)

Salary: Tk. 75000 - 150000 (Monthly)

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Immigration/Visa Processing

• Bachelor/Honors
• Masters

• Bachelor’s or Master’s Degree in Marketing, Business, Communications, or related field

• 5 to 7 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Immigration/Visa Processing

Skills & Qualifications.

• • Minimum 5-7 years experience in marketing, preferably in the education sector or international student recruitment.
  • Strong network within Bangladeshi universities, colleges, and student communities.
  • Excellent communication, presentation, and negotiation skills in English & Bangla. (Mandarin Chinese is highly desirable)
  • Ability to plan, execute, and lead multiple marketing activities independently.
  • Knowledge of Chinese universities, scholarships, and admission processes is an advantage. (optional)
  • Proficiency in digital marketing tools, social media management, CRM systems, and data analysis.

Marketing Strategy & Planning

• Develop and implement targeted marketing plans to promote higher education opportunities in China.
• Conduct market research to identify trends, student preferences, and competitive positioning.
• Set monthly/annual recruitment targets and create strategies to achieve them.

University & Institutional Engagement

• Build and maintain strong relationships with Bangladeshi universities, colleges, schools, and educational partners.
• Organize campus events, seminars, presentations, and collaboration programs to increase visibility.
• Develop strategic partnerships with institutions for long-term recruitment pipelines.

Student Outreach & Lead Generation

• Plan and execute student recruitment campaigns across digital, on-ground, and referral channels.
• Conduct information sessions, education fairs, webinars, and counseling events to attract quality applicants.
• Manage inquiry pipelines, follow-up processes, and conversion strategies to maximize enrollment.

Digital & Content Marketing

• Lead digital marketing initiatives including social media campaigns, email marketing, and paid advertising for student acquisition.
• Create impactful content such as brochures, videos, promotional posts, and success stories.
• Monitor performance data and optimize digital activities for higher ROI.

Branding & Market Presence

• Strengthen the brand’s presence across academic institutes and the education sector.
• Coordinate PR, media exposure, and influencer collaboration relevant to student mobility.
• Represent the organization at fairs, exhibitions, and seminars nationwide.

Reporting & Data Management

• Track and report marketing KPIs, conversion metrics, campaign performance, and recruitment achievements.
• Maintain and update CRM systems with accurate student and partner data.
• Prepare monthly performance reports and recommendations for improvement.

• Weekly 2 holidays,Insurance,Over time allowance,Performance bonus,Medical allowance
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2