Title: Marketing and Admissions Officer
Company Name: Penston Group
Vacancy: 2
Age: At least 21 years
Job Location: Dhaka (Banani, Dhanmondi)
Salary: Negotiable
Experience:
Ability to actively participate in video content to enhance brand presence.
O/A Level background preferred.
Penston Academy of International Studies is a provider of International Pre-University and Postgraduate courses for students in Bangladesh. We offer British Higher Education Qualifications which provide a pathway to students who wish to study abroad in the UK, Canada, Australia, USA and Malaysia.
Successfully responsible for the planning, coordination, development and maintenance of all marketing and admissions. Contribute to the implementation of Marketing and Admissions strategies aligned with the Academy’s mission, vision, and values.
This position requires someone with high motivation and drive to achieve conversion targets. In order to succeed in this role, you must be sales-oriented. The ideal candidate should have experience in a sales position in a Higher Education Environment with excellent communication skills.
Responsibilities:
Contribute to the development of a strategy to increase student admissions
Develop and implement plans to ensure targets are met and student admissions opportunities are maximised.
Be a proactive member of the Marketing and Admissions Team relating to Marketing, Admissions and Development activities, advising and progressing actions as appropriate.
Be responsible for the marketing and admissions of all programmes offered
Actively promote the Academy’s Programs through video content on different social media channels.
Be responsible for the development and preparation of advertising print and digital literature in collaboration with Central services and academic staff, and evaluate the response to campaigns.
Maintain good relationships with key Admission channels.
To develop, track and implement marketing communications plans that include but are not limited to PR, advertising, social media and stakeholder engagements.
To visit education centres and other strategic partners to market and promote the Academy to the community.
| University | Percentage (%) |
|---|---|
| North South University | 6.15% |
| Daffodil International University (DIU) | 3.59% |
| Jagannath University | 3.08% |
| University of Dhaka | 3.08% |
| National University | 2.56% |
| Bangladesh University of Professionals | 2.56% |
| Jahangirnagar University | 2.05% |
| University of Asia Pacific | 2.05% |
| Stamford University Bangladesh | 1.54% |
| Rajshahi University | 1.54% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 75.90% |
| 31-35 | 14.36% |
| 36-40 | 5.13% |
| 40+ | 3.59% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 20.00% |
| 20K-30K | 48.21% |
| 30K-40K | 20.00% |
| 40K-50K | 6.67% |
| 50K+ | 5.13% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 25.64% |
| 0.1 - 1 years | 12.82% |
| 1.1 - 3 years | 26.67% |
| 3.1 - 5 years | 14.36% |
| 5+ years | 20.51% |