Manager/ Senior Manager - Brand (Cement Industry)

Job Description

Title: Manager/ Senior Manager - Brand (Cement Industry)

Company Name: Meghna Group of Industries.

Vacancy: --

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Cement Industry, Paint, Steel

• Master of Business Administration (MBA) in Marketing

• At least 8 years
• The applicants should have experience in the following business area(s): Cement Industry, Paint, Steel

• Proven experience in brand management, preferably within the cement/ building materials.

• Strong track record of managing integrated marketing campaigns, including ATL, BTL, digital, and trade marketing.

• Demonstrated ability to lead and inspire teams, manage cross-functional collaboration, and drive multiple projects simultaneously.

• Excellent strategic thinking, analytical capability, and problem-solving skills.

• Strong communication, negotiation, and stakeholder management skills at all organizational levels.

• Proficiency in MS Office, marketing analytics tools, and presentation.

Job Context:

Meghna Group of Industries (MGI) is one of the largest conglomerates in Bangladesh with a growing presence in the cement sector. MGI manufactures and markets Fresh Cement, Meghna Delux Cement, and Dhalai Special Cement, providing high-quality products to meet the infrastructure and construction needs of the country. The Manager / Senior Manager – Brand (Team Lead) will lead the cement brand team to develop and execute strategic marketing initiatives that drive brand growth and market leadership. This role demands strong leadership, cross-functional collaboration, and hands-on involvement to ensure alignment between brand strategies and business objectives across sales, factory, and supply chain functions.

The incumbent will report to the Department Head and be responsible for managing a team of brand professionals while acting as a key contributor to Meghna Cement’s continued market expansion.

Job Responsibilities:

• Lead and develop the Brand & Marketing team responsible for delivering integrated marketing campaigns and activities for Fresh Cement, Meghna Delux Cement, and Dhalai Special Cement.

• Formulate and implement brand strategies and marketing plans aligned with MGI’s overall business goals and cement market dynamics.

• Oversee execution of 360-degree marketing programs including ATL, BTL, digital marketing, trade marketing, and event activations to maximize brand visibility and customer engagement.

• Manage relationships and coordinate closely with advertising agencies, digital partners, research firms, media agencies, and other external stakeholders to ensure quality and timely delivery of marketing outputs.

• Collaborate extensively with sales, factory, supply chain, and cross-functional teams to ensure seamless campaign execution and consistent brand communication at all levels.

• Analyze market trends, consumer insights, and competitive activities to identify opportunities and risks, making data-driven recommendations for brand enhancement and innovation.

• Monitor and evaluate marketing campaign effectiveness and ROI to optimize budget utilization and business impact.

• Take ownership of budgeting, resource allocation, and vendor management to ensure cost efficiency and delivery excellence.

• Lead major brand events, trade programs, and customer engagement initiatives, ensuring alignment with brand objectives and market needs.

• Prepare and present regular brand performance reports, market feedback, and strategic insights to senior management.