Senior Manager/ AGM- Brand (Fresh Polymer and Paints)

Job Description

Title: Senior Manager/ AGM- Brand (Fresh Polymer and Paints)

Company Name: Meghna Group of Industries.

Vacancy: --

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 10 years
• The applicants should have experience in the following business area(s): Chemical Industries, Plastic/ Polymer Industry, Paint

• Master of Business Administration (MBA) in Marketing

• At least 10 years
• The applicants should have experience in the following business area(s): Chemical Industries, Plastic/ Polymer Industry, Paint

• Strong strategic brand management capability with proven experience in launching and scaling new brands.

• Deep understanding of Polymer and Paints market dynamics in Bangladesh.

• Expertise in 360° marketing (ATL, BTL, TTL, Trade Marketing & Digital Marketing).

• Strong analytical and data-driven decision-making skills.

• Budget planning, marketing ROI analysis, and financial acumen.

• Product launch and go-to-market (GTM) execution expertise.

• Trade marketing, dealer development, and channel engagement experience.

• Competitor analysis and market intelligence capability.

• Strong negotiation and agency management skills.

Job Context:

Fresh Polymer and Paints Limited (FPPL), a concern of Meghna Group of Industries (MGI), operates in the Polymer and Paints segments across Bangladesh. The company is focused on strengthening its market presence and competing with established local and multinational brands through strategic brand positioning, product innovation, and strong channel engagement. The Senior Manager / AGM – Brand will play a critical strategic role in driving integrated brand management initiatives for both Polymer and Paints categories. The position requires close coordination with Sales, Supply Chain, R&D, and production teams to ensure that marketing strategies are aligned with overall business objectives.

Job Responsibilities:

• Develop long-term brand and portfolio strategies for Fresh Polymer & Paints Ltd by integrating market analytics, stakeholder insights, and competitive assessments to ensure sustainable growth, enhanced brand equity, and strategic market positioning nationwide.

• Manage 360-degree marketing campaigns by integrating TVC, outdoor, retail branding, and digital activation to increase brand salience among homeowners, dealers, and painters.

• Manage the product portfolio by aligning pricing, positioning, and value propositions for both polymer and paints segments to maximize profitability and reduce internal product overlap.

• Drive trade marketing and channel engagement initiatives by designing dealer schemes, distributor incentives, and contractor/painter loyalty programs to enhance secondary sales and channel loyalty.

• Coordinate new product development and launches by collaborating with R&D, production, and supply chain teams to ensure successful commercialization and strong go-to-market execution.

• Analyze regional sales data and customer demand patterns through field visits and performance dashboards to identify growth opportunities in both construction chemicals/polymer and decorative coatings markets.

• Control brand and marketing budgets by forecasting expenditures, evaluating campaign ROI, and reallocating resources strategically to ensure financial efficiency and sustainable returns.

• Monitor competitor activities in polymer and paints industries by reviewing pricing structures, promotional campaigns, and distribution expansion to formulate proactive counter-strategies.

• Strengthen corporate brand visibility by ensuring consistent retail branding, project-site branding, and industrial client engagement to build a strong nationwide brand presence.

• Manage cross-functional collaboration among brand, sales, finance, and operations teams by aligning marketing initiatives with business objectives to achieve long-term revenue and market share growth.