Title: Manager - Marketing (Brand)
Company Name: AKIJBASHIR GROUP
Vacancy: --
Age: Na
Job Location: Dhaka
Salary: Negotiable
Experience:
Excellent communication and interpersonal skills.
Strong analytical and problem-solving abilities.
Goal-oriented with a proactive approach to sales and client management.
Effective time management and organizational skills.
Ability to work independently and as part of a team.
Lead strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Leading all New Product Development, Product Portfolio Management and Market Launching Strategies
Lead branding structure, positioning and pricing strategies
Analyze brand positioning and consumer insights
Shape and communicate organizations vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to "take action"
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors' activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand's direction, choices and tactics
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Coordinate sales and marketing efforts to boost brand awareness, purchase and channel management
Leave Fare Assistance (LFA)
Alternative Saturday