Job Description
Title: Manager, Consumer Strategy
Company Name: bKash Ltd.
Vacancy: 01
Location: Dhaka
Maximum Salary: Negotiable
Experience:
∎ At least 6 years
Published: 8 Oct 2024
Requirements:
Additional Requirements:
∎ Highly proficient in number-crunching and preparing business presentations.
∎ Self-initiated learning orientation.
∎ Ability to listen, understand and respond appropriately when interacting with individuals’ groups.
∎ Communication skills.
∎ Demonstrate a “can do” attitude at all times.
∎ Should be proactive and energetic.
∎ Competencies:
∎ Other Requirements:
∎ Technical knowledge: Microsoft Office, particularly high degree of competence in MS Excel and MS PowerPoint
Responsibilities & Context:
∎ Planning to drive business Monthly Active User (MAU), reduction of churn, increase of payments and cash-in, & increase of user base retention. All plans are to be based on analytics and insights.
∎ Driving newly acquired customers’ usage behavior through cohort-based incentive and/or service communication & improving active ratio.
∎ Budgeting & forecasting of campaigns & cost (monthly, quarterly, and yearly).
∎ Ensuring the meeting of business targets by driving different cohort-based campaigns based on understanding of customer segments and proposing of campaign mechanics to grow those segments.
∎ Preparing, coordinating & launching campaigns to comply with the strategic direction of business strategy team. Preparing reports on achievements & gaps from campaigns.
∎ Analyzing market, economic, and technological trends to understand their probable impact on overall industry dynamics & company operations.
∎ Preparing and presenting reports on competitors’ activities and industry dynamics to help management decide on proactive business strategy.
∎ Preparing campaign KPI reports to track performance on a weekly basis and updating management on progress. This includes reporting of key product performance, repeat purchase trend, subscriber payment growth trend, and organization performance in different product segments.
∎ Preparing business case and feasibility study of the campaign concepts. This includes Product and Services pricing analysis with elasticity and segment study.
∎ Conducting monthly review of actual performance compared to budget and updating management team on variance analysis. Performing of “Root-cause analysis” as and when required to identify variances for any underperforming campaigns.
∎ Purpose:
∎ Plan to drive active customer, minimize churn & increase retention, initiate campaigns based on business analysis / prepare campaign business case / ensure campaign performance / increase payment customers / presentation and tracking of relevant business performance and plans / campaign coordination with relevant stakeholders
∎ Job Responsibilities:
∎ Planning to drive business Monthly Active User (MAU), reduction of churn, increase of payments and cash-in, & increase of user base retention. All plans are to be based on analytics and insights.
∎ Driving newly acquired customers’ usage behavior through cohort-based incentive and/or service communication & improving active ratio.
∎ Budgeting & forecasting of campaigns & cost (monthly, quarterly, and yearly).
∎ Ensuring the meeting of business targets by driving different cohort-based campaigns based on understanding of customer segments and proposing of campaign mechanics to grow those segments.
∎ Preparing, coordinating & launching campaigns to comply with the strategic direction of business strategy team. Preparing reports on achievements & gaps from campaigns.
∎ Analyzing market, economic, and technological trends to understand their probable impact on overall industry dynamics & company operations.
∎ Preparing and presenting reports on competitors’ activities and industry dynamics to help management decide on proactive business strategy.
∎ Preparing campaign KPI reports to track performance on a weekly basis and updating management on progress. This includes reporting of key product performance, repeat purchase trend, subscriber payment growth trend, and organization performance in different product segments.
∎ Preparing business case and feasibility study of the campaign concepts. This includes Product and Services pricing analysis with elasticity and segment study.
∎ Conducting monthly review of actual performance compared to budget and updating management team on variance analysis. Performing of “Root-cause analysis” as and when required to identify variances for any underperforming campaigns.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ bKash Ltd.
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Address::
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 18 Oct 2024
Category: Others
