Title: Lead, Media Buying
Company Name: ISHO Limited
Vacancy: 1
Age: Na
Job Location: Dhaka (Banani)
Salary: Negotiable
Experience:
Plan and execute paid media campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms.
Set up audience targeting, budgets, and bidding strategies to meet campaign objectives such as traffic, engagement, or conversions.
Work closely with the design and content teams to develop effective ad creatives and landing pages that convert.
Continuously monitor campaign performance using key metrics (CTR, CPC, ROAS, CPM, Conversion Rate, etc.) and make data-driven optimizations.
Run A/B tests on creatives, ad copy, and targeting to maximize efficiency.
Prepare and present weekly and monthly performance reports with insights and recommendations.
Stay updated on platform changes, algorithm updates, and best practices for ad placement and budget allocation.
Manage media budgets effectively to ensure maximum ROI from each campaign.
Collaborate with marketing and brand teams to align campaigns with ongoing promotions, product launches, and seasonal goals.
| University | Percentage (%) |
|---|---|
| University of Dhaka | 8.86% |
| BRAC University | 7.59% |
| American International University Bangladesh (AIUB) | 6.33% |
| East West University | 5.06% |
| National University | 5.06% |
| Daffodil International University (DIU) | 3.80% |
| North South University | 2.53% |
| United International University | 2.53% |
| Bangladesh University of Professionals | 2.53% |
| Bangladesh University of Business and Technology | 2.53% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 24.05% |
| 31-35 | 46.84% |
| 36-40 | 22.78% |
| 40+ | 5.06% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.27% |
| 20K-30K | 3.80% |
| 30K-40K | 7.59% |
| 40K-50K | 11.39% |
| 50K+ | 75.95% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 5.06% |
| 0.1 - 1 years | 2.53% |
| 1.1 - 3 years | 5.06% |
| 3.1 - 5 years | 10.13% |
| 5+ years | 77.22% |