Lead, Media Buying

Job Description

Title: Lead, Media Buying

Company Name: ISHO Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store, Restaurant, Group of Companies, Furniture, Interior Design

• Master of Business Management (MBM) in Marketing

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store, Restaurant, Group of Companies, Furniture, Interior Design

• Plan and execute paid media campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms.

• Set up audience targeting, budgets, and bidding strategies to meet campaign objectives such as traffic, engagement, or conversions.

• Work closely with the design and content teams to develop effective ad creatives and landing pages that convert.

• Continuously monitor campaign performance using key metrics (CTR, CPC, ROAS, CPM, Conversion Rate, etc.) and make data-driven optimizations.

• Run A/B tests on creatives, ad copy, and targeting to maximize efficiency.

• Prepare and present weekly and monthly performance reports with insights and recommendations.

• Stay updated on platform changes, algorithm updates, and best practices for ad placement and budget allocation.

• Manage media budgets effectively to ensure maximum ROI from each campaign.

• Collaborate with marketing and brand teams to align campaigns with ongoing promotions, product launches, and seasonal goals.