Head of Marketing

Job Description

Title: Head of Marketing

Company Name: Rupayan Group

Vacancy: 1

Age: At least 40 years

Job Location: Dhaka (Uttara Sector 12)

Salary: Negotiable

Experience:

• At least 15 years
• The applicants should have experience in the following business area(s): Insurance, Manufacturing (FMCG), Advertising Agency, Newspaper/Magazine, Real Estate, Group of Companies, Tobacco, Developer

• Bachelor of Business Administration (BBA) in Marketing
• Master of Commerce (MCom) in Marketing

• At least 15 years
• The applicants should have experience in the following business area(s): Insurance, Manufacturing (FMCG), Advertising Agency, Newspaper/Magazine, Real Estate, Group of Companies, Tobacco, Developer

• Age At least 40 years
• Only Male

• Proven experience in large-scale infrastructure, real estate, or industrial sectors
• Strong leadership and decision-making capability
• Expertise in brand marketing and campaign management
• Ability to act independently and contribute to strategic planning, Strong communication and stakeholder management skills
• Proficiency in MS Office, AutoCAD (2D & 3D), and E-Tendering will be an added advantage.
• Minimum 10 years in a similar leadership role.
• Experience in sectors such as Real Estate, Construction, Tobacco, FMCG, Life Insurance or Retail will be preferred.

A well-reputed real estate company, established to meet the rapidly evolving infrastructural needs of Bangladesh, is inviting applications from experienced and committed professionals for the position of Head of Marketing.

Responsibilities:

• Develop and execute integrated marketing strategies aligned with overall business goals and revenue targets.

• Lead brand positioning to establish a strong, premium, and differentiated presence in both local and international real estate markets.

• Design and implement comprehensive brand strategies to enhance brand equity, visibility, and long-term sustainability.

• Drive 360° marketing campaigns (ATL, BTL, Digital) for project launches, promotions, and lifestyle positioning.

• Analyze market trends, customer insights, and competitive landscape to identify new growth and investment opportunities.

• Build compelling real estate investment narratives focusing on ROI, asset appreciation, and long-term value.

• Establish and maintain strategic partnerships with investors, government bodies, sponsors, and key stakeholders.

• Represent the organization at high-profile events, expos, and industry forums to strengthen brand positioning and business networks.

• Lead digital transformation initiatives including SEO, SEM, social media, content marketing, and marketing automation for lead generation.

• Oversee customer engagement strategies including loyalty programs, referral initiatives, and community-building activities.

• Collaborate closely with Sales, CRM, and Customer Service teams to ensure marketing efforts directly drive sales conversion.

• Manage and optimize marketing budgets to ensure maximum ROI while maintaining premium brand standards.

• Set KPIs and develop performance dashboards to track brand visibility, campaign effectiveness, lead generation, and conversion metrics.

• Lead, mentor, and develop a high-performing, cross-functional marketing team (Branding, Digital, PR, Media, Creative).

• Manage external agencies, media partners, and vendors to ensure quality execution, innovation, and cost efficiency.

• T/A,Tour allowance,Mobile bill,Performance bonus
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Attractive salary with fringes benefits will be offered for deserving candidates.

• Sales Incentive.

• Promising career progression.

• Extensive corporate training opportunities.