Head of Marketing (Digital & Branding)

Job Description

Title: Head of Marketing (Digital & Branding)

Company Name: BROWNFIELD SUSTAINABLE APPAREL MANUFACTURING (BSAM)

Vacancy: --

Age: 32 to 50 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Garments, Buying House

• Bachelor of Commerce (BCom) in Marketing

• Bachelor’s/Master’s in Marketing, Business Administration, Fashion Marketing, Textile Marketing, Brand Management, or Digital Media from a reputed university.

• Training/certification in Digital Marketing / Branding / SEO / Google Analytics will be considered an added advantage.

• 5 to 10 years
• The applicants should have experience in the following business area(s): Garments, Buying House

• Age 32 to 50 years

• Minimum 5–10 years total experience in marketing, with at least 3–5 years in a leadership or managerial role.

• Experience in Apparel / Textile / Fashion / Export-oriented industry is highly preferred.

• Proven track record in digital marketing, brand building, and international B2B marketing.

• Strong knowledge of global apparel markets, branding trends, and digital sales funnels.

• Excellent leadership, communication, negotiation, and storytelling skills.

• Expertise in content strategy, photo/video direction, graphic communication, and digital analytics.

• Ability to handle multiple campaigns simultaneously and work under tight deadlines.

• Proficiency in English is mandatory; foreign language skills (e.g., French, German) are an added advantage.

Industry: Knitwear Manufacturing & Export

Location: Head Office – Uttara, Dhaka (with visits to Gazipur Factory)

Company Overview

Brownfield Sustainable Apparel Manufacturing (BSAM) is a fast-growing, export-oriented knitwear manufacturer who deliver high-quality apparel products to Europe, USA, and global markets.

To strengthen our global presence, we are hiring a strategic, creative, and performance-driven Head of Marketing (Digital & Branding).

Job Responsibilities

• Strategic Branding & Positioning

• Develop and implement the overall marketing, branding, and digital communication strategy aligned with BSAM’s global business goals.

• Strengthen BSAM’s brand positioning in target markets including USA, EU, UK, and Australia.

• Plan and execute brand identity materials: company profile, presentations, catalogs, brochures, labels, packaging, website content, and factory marketing videos.

• Digital Marketing & Lead Generation

• Manage all digital channels: Website, LinkedIn, Facebook, Instagram, Alibaba, YouTube, TikTok, B2B directories.

• Create strategic online campaigns to generate qualified B2B leads, factory inquiries, and global buyer engagement.

• Oversee SEO, SEM, Google Ads, and email marketing tools to expand inbound customer acquisition.

• Monitor analytics, KPI dashboards, and digital performance metrics.

• Content Creation & Creative Direction

• Lead content creation for product photoshoots, factory visuals, lifestyle images, and sample showcases.

• Develop creative advertising concepts, seasonal campaigns, brand stories, and sustainability narratives.

• Direct the design team for social media graphics, banners, buyer presentations, and brand assets.

• Market & Competitor Analysis

• Conduct global fashion, price, and trend research to support product innovation.

• Monitor competitor activity, digital strategies, and international apparel marketing standards.

• Coordination & Business Development

• Collaborate with merchandising, R&D, and production teams to align marketing objectives with samples, buyer development, and exhibitions.

• Support international buyer communication and trade show participations.

• Ensure brand consistency across all touchpoints.

• Job Location - Head Office – Uttara, Dhaka (with visits to Gazipur Factory)

• Salary - Negotiable based on experience & capability

• Compensation & Other Benefits

• Festival bonuses (as per company policy)

• Mobile allowance

• Yearly salary review

• Career growth opportunities in a rapidly expanding organization