Job Description

Title: Head of Marketing

Company Name: Cityscape International Ltd

Vacancy: 01

Age: 40 to 55 years

Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:
∎ 15 to 25 years
∎ The applicants should have experience in the following business area(s):Hotel, Food (Packaged)/Beverage, Group of Companies, Bar/Pub, Club

Published: 15 Apr 2024

Education:
∎ Bachelor's degree in Marketing, Communications, Business Administration. (Preferred in Foreign Institute)
∎ Advanced degrees such as a Master of Business Administration (MBA) or Master of Marketing can be advantageous, especially for senior positions.
∎ Bachelor's degree in Marketing, Communications, Business Administration. (Preferred in Foreign Institute)
∎ Advanced degrees such as a Master of Business Administration (MBA) or Master of Marketing can be advantageous, especially for senior positions.

Requirements:

Additional Requirements:
∎ Age 40 to 55 years
∎ Minimum 15 years of experience in marketing roles, with a focus on membership marketing, subscription-based services, or customer acquisition.
∎ Proven track record of success in developing and executing strategic marketing plans that drive revenue growth and increase market share.
∎ Experience managing marketing teams, including hiring, training, and performance management.
∎ Strong understanding of digital marketing channels and tools, including SEO, SEM, email marketing, social media marketing, and marketing automation platforms.
∎ Experience in analyzing marketing data and metrics to track performance, measure ROI, and optimize campaigns.
∎ Previous experience in developing and managing partnerships and alliances to expand reach and drive sales is beneficial.
∎ Experience in budget management, allocating resources effectively to maximize ROI and achieve marketing objectives.
∎ Strong leadership and managerial skills, with the ability to inspire, motivate, and lead a team of marketing professionals.
∎ Demonstrated ability to set clear goals, provide direction, and foster a collaborative and high-performance work environment.
∎ Excellent communication and interpersonal skills, with the ability to build relationships, communicate effectively, and influence stakeholders at all levels of the organization.
∎ Ability to mentor and develop team members, providing guidance, support, and opportunities for growth and advancement.
∎ Strong analytical and problem-solving abilities, with the capacity to analyze marketing data, identify trends, and make data-driven decisions.
∎ Proficiency in using analytics tools and platforms to track and measure marketing performance, such as Google Analytics, CRM systems, and marketing automation software.
∎ Ability to interpret data insights and translate them into actionable strategies and tactics to drive marketing success.
∎ Strategic mindset with the ability to develop and execute comprehensive marketing strategies aligned with organizational goals and market dynamics.
∎ Creative thinking and innovation, with a focus on developing unique value propositions and marketing initiatives that differentiate the membership package in the market.
∎ Ability to anticipate market trends, identify opportunities for growth, and adapt marketing strategies accordingly.
∎ Strong business acumen and understanding of membership-based business models, including pricing strategies, customer segmentation, and retention tactics.
∎ Knowledge of industry trends, competitor activities, and emerging technologies relevant to membership marketing.
∎ Ability to align marketing efforts with overall business objectives and contribute to the organization's growth and profitability.
∎ Adaptability and resilience in a fast-paced and dynamic environment, with the ability to thrive under pressure and navigate ambiguity.
∎ Flexibility to adapt to changing market conditions, consumer preferences, and organizational priorities.
∎ Ability to lead change initiatives and drive continuous improvement within the marketing function.
∎ 1. Experience:
∎ Minimum 15 years of experience in marketing roles, with a focus on membership marketing, subscription-based services, or customer acquisition.
∎ Proven track record of success in developing and executing strategic marketing plans that drive revenue growth and increase market share.
∎ Experience managing marketing teams, including hiring, training, and performance management.
∎ Strong understanding of digital marketing channels and tools, including SEO, SEM, email marketing, social media marketing, and marketing automation platforms.
∎ Experience in analyzing marketing data and metrics to track performance, measure ROI, and optimize campaigns.
∎ Previous experience in developing and managing partnerships and alliances to expand reach and drive sales is beneficial.
∎ Experience in budget management, allocating resources effectively to maximize ROI and achieve marketing objectives.
∎ 2. Leadership Skills:
∎ Strong leadership and managerial skills, with the ability to inspire, motivate, and lead a team of marketing professionals.
∎ Demonstrated ability to set clear goals, provide direction, and foster a collaborative and high-performance work environment.
∎ Excellent communication and interpersonal skills, with the ability to build relationships, communicate effectively, and influence stakeholders at all levels of the organization.
∎ Ability to mentor and develop team members, providing guidance, support, and opportunities for growth and advancement.
∎ 3. Analytical Skills:
∎ Strong analytical and problem-solving abilities, with the capacity to analyze marketing data, identify trends, and make data-driven decisions.
∎ Proficiency in using analytics tools and platforms to track and measure marketing performance, such as Google Analytics, CRM systems, and marketing automation software.
∎ Ability to interpret data insights and translate them into actionable strategies and tactics to drive marketing success.
∎ 4. Strategic Thinking:
∎ Strategic mindset with the ability to develop and execute comprehensive marketing strategies aligned with organizational goals and market dynamics.
∎ Creative thinking and innovation, with a focus on developing unique value propositions and marketing initiatives that differentiate the membership package in the market.
∎ Ability to anticipate market trends, identify opportunities for growth, and adapt marketing strategies accordingly.
∎ 5. Business Acumen:
∎ Strong business acumen and understanding of membership-based business models, including pricing strategies, customer segmentation, and retention tactics.
∎ Knowledge of industry trends, competitor activities, and emerging technologies relevant to membership marketing.
∎ Ability to align marketing efforts with overall business objectives and contribute to the organization's growth and profitability.
∎ 6. Adaptability and Resilience:
∎ Adaptability and resilience in a fast-paced and dynamic environment, with the ability to thrive under pressure and navigate ambiguity.
∎ Flexibility to adapt to changing market conditions, consumer preferences, and organizational priorities.
∎ Ability to lead change initiatives and drive continuous improvement within the marketing function.

Responsibilities & Context:
∎ Developing comprehensive marketing strategies to drive membership acquisition, retention, and engagement.
∎ Conducting market research and analysis to identify target demographics, market trends, and competitor activities.
∎ Collaborating with senior management to align marketing strategies with overall business objectives and revenue targets.
∎ Defining the club's brand identity, value proposition, and key messaging points.
∎ Creating compelling marketing materials, including brochures, flyers, websites, and social media content, that effectively communicate the benefits of club membership.
∎ Ensuring consistency in brand messaging across all marketing channels and touchpoints.
∎ Developing lead generation strategies and campaigns to attract prospective members.
∎ Implementing targeted advertising campaigns across various channels, including digital marketing, social media, email marketing, and direct mail.
∎ Optimizing landing pages and conversion funnels to maximize lead capture and acquisition.
∎ Creating promotions, discounts, and incentives to encourage membership sign-ups and renewals.
∎ Designing and executing membership referral programs to incentivize existing members to refer new members.
∎ Collaborating with sales and operations teams to develop compelling membership packages and pricing strategies.
∎ Managing the club's online presence, including the website, social media profiles, and online review platforms.
∎ Developing and executing digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads.
∎ Monitoring and analyzing digital marketing performance metrics, such as website traffic, engagement, and conversion rates, to optimize campaign effectiveness.
∎ Creating engaging and informative content, such as blog posts, articles, videos, and infographics, to educate and attract prospective members.
∎ Developing marketing collateral, including brochures, flyers, presentations, and sales kits, to support membership sales efforts.
∎ Ensuring that all marketing materials are visually appealing, on-brand, and effectively communicate the value proposition of club membership.
∎ Planning and promoting club events, open houses, and membership drives to attract new members and engage existing members.
∎ Collaborating with event coordinators and sponsors to maximize event attendance and visibility.
∎ Leveraging events as opportunities to showcase the club's amenities, programs, and community involvement.
∎ Implementing and managing a CRM system to track member interactions, preferences, and engagement levels.
∎ Developing targeted email marketing campaigns to nurture leads and retain existing members.
∎ Personalizing marketing communications and offers based on member demographics, interests, and behaviors.
∎ Monitoring and analyzing marketing campaign performance metrics, including lead generation, conversion rates, and ROI.
∎ Conducting A/B testing and multivariate testing to optimize marketing tactics and messaging.
∎ Using data-driven insights to make informed decisions and continuously improve marketing strategies and tactics.
∎ Developing and managing the marketing budget, including allocation of funds across various channels and campaigns.
∎ Tracking expenses and reporting on marketing ROI to senior management.
∎ Providing regular updates and insights on marketing performance, trends, and opportunities.
∎ Cityscape Lifestyle, a new venture by Cityscape Group is a pioneering initiative at the forefront of luxury living, clubbing, and community engagement in Dhaka. Our mission is to set new standards for lifestyle experiences in Bangladesh, providing elite individuals with an unmatched living environment. Located within the iconic Cityscape tower, our lifestyle club offers a wealth of world-class amenities and personalized services, redefining luxury hospitality. As a member of Cityscape Lifestyle, individuals gain access to exclusive privileges tailored to their discerning tastes, elevating their lifestyle to new heights. With a focus on excellence and innovation, our club embodies the pinnacle of luxury living, seamlessly blending modern technology with unparalleled service.
∎
∎ 1. Marketing Strategy Development:
∎ Developing comprehensive marketing strategies to drive membership acquisition, retention, and engagement.
∎ Conducting market research and analysis to identify target demographics, market trends, and competitor activities.
∎ Collaborating with senior management to align marketing strategies with overall business objectives and revenue targets.
∎ 2. Brand Positioning and Messaging:
∎ Defining the club's brand identity, value proposition, and key messaging points.
∎ Creating compelling marketing materials, including brochures, flyers, websites, and social media content, that effectively communicate the benefits of club membership.
∎ Ensuring consistency in brand messaging across all marketing channels and touchpoints.
∎ 3. Lead Generation and Acquisition:
∎ Developing lead generation strategies and campaigns to attract prospective members.
∎ Implementing targeted advertising campaigns across various channels, including digital marketing, social media, email marketing, and direct mail.
∎ Optimizing landing pages and conversion funnels to maximize lead capture and acquisition.
∎ 4. Membership Promotion and Incentives:
∎ Creating promotions, discounts, and incentives to encourage membership sign-ups and renewals.
∎ Designing and executing membership referral programs to incentivize existing members to refer new members.
∎ Collaborating with sales and operations teams to develop compelling membership packages and pricing strategies.
∎ 5. Digital Marketing and Online Presence:
∎ Managing the club's online presence, including the website, social media profiles, and online review platforms.
∎ Developing and executing digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads.
∎ Monitoring and analyzing digital marketing performance metrics, such as website traffic, engagement, and conversion rates, to optimize campaign effectiveness.
∎ 6. Content Creation and Marketing Collateral:
∎ Creating engaging and informative content, such as blog posts, articles, videos, and infographics, to educate and attract prospective members.
∎ Developing marketing collateral, including brochures, flyers, presentations, and sales kits, to support membership sales efforts.
∎ Ensuring that all marketing materials are visually appealing, on-brand, and effectively communicate the value proposition of club membership.
∎ 7. Event Marketing and Promotion:
∎ Planning and promoting club events, open houses, and membership drives to attract new members and engage existing members.
∎ Collaborating with event coordinators and sponsors to maximize event attendance and visibility.
∎ Leveraging events as opportunities to showcase the club's amenities, programs, and community involvement.
∎ 8. Customer Relationship Management (CRM):
∎ Implementing and managing a CRM system to track member interactions, preferences, and engagement levels.
∎ Developing targeted email marketing campaigns to nurture leads and retain existing members.
∎ Personalizing marketing communications and offers based on member demographics, interests, and behaviors.
∎ 9. Analytics and Performance Measurement:
∎ Monitoring and analyzing marketing campaign performance metrics, including lead generation, conversion rates, and ROI.
∎ Conducting A/B testing and multivariate testing to optimize marketing tactics and messaging.
∎ Using data-driven insights to make informed decisions and continuously improve marketing strategies and tactics.
∎ 10. Budget Management and Reporting:
∎ Developing and managing the marketing budget, including allocation of funds across various channels and campaigns.
∎ Tracking expenses and reporting on marketing ROI to senior management.
∎ Providing regular updates and insights on marketing performance, trends, and opportunities.

Compensation & Other Benefits:
∎ Attractive Incentive Package.
∎ Personal Target Commission.
∎ Mobile Allowance.
∎ Transport Allowance.
∎ Others Facility as per company Policy
∎ Attractive Incentive Package.
∎ Personal Target Commission.
∎ Mobile Allowance.
∎ Transport Allowance.
∎ Others Facility as per company Policy

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (GULSHAN 1)

Company Information:
∎ Cityscape International Ltd
∎ 53 Gulshan Avenue, Dhaka-1212

Address::
∎ 53 Gulshan Avenue, Dhaka-1212

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 15 May 2024

Category: Marketing/Sales