Head of Marketing

Job Description

Title: Head of Marketing

Company Name: A Large Conglomerate in Bangladesh

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ The candidate must have a BBA/MBA (min CGPA 3.3) from top academic institutions of the country

Experience Requirements:
∎ At least 15 year(s)

Job Responsibilities:
∎ Set clear objectives and goals, research and define target audiences, formulate a unique and experiential brand, develop marketing and communication strategies, conducting customer research and applying insights to these initiatives
∎ Create and own the go-to-market (GTM) strategy for new brand, products & features
∎ Create a marketing strategy that links to business and brand strategy, implementing marketing strategy, and ensuring ongoing brand management
∎ Must have a growth mindset, be agile, and push the boundaries of innovation
∎ To define a broader vision for marketing as the orchestrator of the customer experience and prove that marketing is not a cost centre but a revenue generator
∎ Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products
∎ Develops disruptive digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
∎ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
∎ Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals
∎ Must be very astute at digital media and advertising, managing budgets, managing spin and optimizing that to build awareness and brand health

Additional Requirements:
∎ Candidate must have had at least 15 years of working experience
∎ Need to demonstrate a well-rounded knowledge of the marketing industry, not only being skilled in a single discipline of marketing
∎ 5 Years Advertising and Creative Agency experience and 5 years of working experience in Multinational Company is a must

Salary:
∎ Attractive package will be offered to the competent candidate

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 5 Jun 2022

Company Information:
∎ 28 May 2022
∎ A Large Conglomerate in Bangladesh

Category: Marketing/Sales

Source: bdjobs.com

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