Head of Marketing
Job Description
Title: Head of Marketing
Company Name: A Large Conglomerate in Bangladesh
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BBA/MBA with good academic results (CGPA 3.3 and above) from renowned Institute
Experience Requirements:
∎ At least 15 year(s)
Job Responsibilities:
∎ Set clear objectives and goals, research and define target audiences, formulate an unique and experiential brand, develop marketing and communication strategies, and measure adoption conducting customer research and applying insights to these initiatives
∎ Create and own the go-to-market (GTM) strategy for new brand, products & features
∎ Create a marketing strategy that links to business and brand strategy, implementing marketing strategy, and ensuring ongoing brand management
∎ Must have a growth mindset, be agile, and push the boundaries of innovation.
∎ To define a broader vision for marketing as the orchestrator of the customer experience and prove that marketing is not a cost centre but a revenue generator.
∎ Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products
∎ Develops disruptive digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
∎ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∎ Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including customer acquisition and retention
∎ Must be very astute at digital media and advertising, managing budgets, managing spin and optimizing that to build awareness and brand health.
∎ Has worked extensively with advanced organization wide ERP systems, customer relationship management (CRM) systems, data management platforms (DMP) and other various business and marketing automation tools.
Additional Requirements:
∎ Age at least 38 years
∎ Candidate must have vast exposure in both multinational organisations and large local conglomerates.
∎ Need to demonstrate a well-rounded knowledge of the marketing industry, not only being skilled in a single discipline of marketing.
Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Festival Bonus: 2
∎ As per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Oct 2023
Company Information:
∎ 2 Oct 2023
∎ A Large Conglomerate in Bangladesh
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 15th Oct 2023
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